Oglethorpe University recently went live with their Whitepoint campus tour. We had the opportunity earlier in the year to work closely with them in learning what their needs were, what students liked and didn’t like, and what wasn’t effective about their existing virtual campus tour.
For most schools, the virtual campus tour means a number of images of the school with captions, uploaded to their web site. For others, a virtual campus tour may mean a Flash-based virtual walkthrough of the campus, which rarely – if ever – gets updated.
Oglethorpe is a beautiful school with a rich history. And, it’s a perfect case study for how a smart tour can help highlight points of interest. Whether or not your school has hundreds of years of history and stone architecture, prospective students need to see the highlights of a school’s campus. And, existing students, as well as the countless visitors to your campus throughout the year, likely need help navigating it.
- More prospective students are using mobile devices to explore their college choices. Deliver the content in a format that utilizes the benefits of mobile devices and technologies. Pictures of your school’s campus can make a big impact on the iOS retina display, for example.
- Existing students and visitors are more likely now to be using a mobile device to navigate a school’s campus. Different smart campus tours can be tailored for specific uses such as those of prospective students, existing students, or families visiting the campus for graduation.
- Tour content should be compelling and dynamic. Static virtual campus tours of the past don’t resonate with today’s prospective student. And, glossy brochures alone logically don’t carry the weight they once did. The expectation now of the prospective student’s demographic is that content be rich, of value, and up-to-date. If you utilize a tour content management tool – like Whitepoint – it makes it easy to manage, update, and deliver that content across desktop and mobile platforms simultaneously.
- Building another custom app or Flash-based tour will likely mean more content that just doesn’t get updated. By their very nature, Flash-based tour presentations or custom tour apps are less likely to have content updated regularly. Specific skill sets are required and the update process is far more cumbersome.With Whitepoint, management of content is handled online via the authoring panel and largely requires uploading of pictures and writing content. That’s it. And, Whitepoint authoring is a great vehicle for involving students in the process of building a campus tour.
Already using or thinking about using Whitepoint as a campus tour technology? We’d love to hear from you – just post a comment or tweet @WhitepointMobi.
Happy #whitepointing! You can get started with Whitepoint mobile touring and social mapping today.by