Tips on Building Mobile Travel Websites (Part 2)

In Part 1 of Tips on Building Mobile Travel Websites, we explored some things to keep in mind when building travel oriented websites that are available to mobile users.

One of the most important parts of mobile travel websites is the visual content. And, that’s where a virtual tour – or better yet, a smart tour – plays a role.

Tours in Mobile Travel Websites

Whether you are marketing a hotel, resort, golf course, or summer camp, you know the importance of sharing the best your property has to offer. Luckily for the tourism and hospitality industries, there is no shortage of compelling visuals to attract visitors.

For years, the virtual tour was a way of providing a walkthrough of a place – as with real estate or hotel properties. The problem with virtual tours is that they now have to compete with a lot of other visual content, and in comparison, they often lack compelling detail to make them stand out. That’s a nice swimming pool, but is it mineral or chlorine? How deep is the deep end? What about the shallow end? Is there a swim up bar? An image doesn’t effectively answer all those questions.

Now, add the complication of mobile devices, and the platforms for virtual tours of the past have an even tougher time competing. If you are looking to build a tour, find out if the platform requires Flash. (Yes, they’re still out there.) If so, you’ll likely want to reconsider. Support and the required workarounds continue to make Flash problematic for many users.

Different Formats for Smart Tours

A tour image to introduce a smart tour

A good introductory graphic can include both a logo and a loosely drawn map. The map doesn’t have to be provided by a cartographer – often, a simple representation can have a bigger impact for mobile travel websites.

So how do you arrange a tour of your destination? First, ask yourself how you want to present the destination. Will your tour attract new customers? Or, will it serve existing visitors? The answers to those questions may guide your format decisions.

We’ve found that there are three distinct ways that provide the best user experience and simplify content collection.

For our purposes here, we’re going speak in terms of building your tour using the Whitepoint platform and its scape/scene/whitepoint logic. However, the basic principles remain the same regardless of how you structure your tour.

The northeast portion of our sample city tour for mobile travel websites

Breaking your map image up into geographical areas can create a more compelling experience and enable you to add more detail. For example, breaking the previous introductory tour image up into the city’s quadrants can provide for focus on a particular area or district of the travel destination.

Break Your Scape (Tour) Into Different Portions of a Map – This approach is good when you have greater detail to share.

  • Scape Image (Introductory Image): The map. Scene points can mark the different areas of your map. This enables you to break it down into the Northwest, Northeast, Southeast, and Southwest quadrants for example.
  • Scenes: Each scene is a different area of your location’s map.
  • Whitepoints: The different places within each area of the larger map . . . for example: a lodge, a dock, or a restaurant.

Use Your Map as a Single Scene – This approach is good when you have less detail to share.

  • Scape Image: A nice logo or introductory graphic.
  • Scene: The map image of your destination.
  • Whitepoints: The places that are plotted on your map. If you don’t have many locations, this is fine. But, if you have lots of points of interest to plot, it won’t make for a pleasant experience on mobile. This is the main reason for breaking the map down into areas as described in the first option above.

Point of View Walking Tour – Take some pictures of your destination location on a nice day and provide a point of view perspective walking tour of the property.

  • Scape Image: A map graphic – perhaps with a logo or introductory graphic included.
  • Scenes: Start at the welcome center or visitor arrival area. Each scene is a representation of what your visitors will see.
  • Whitepoints: The places and points of interest your visitors see along the way. Consider the details regarding the swimming pool mentioned above, for example.

However you decide to arrange your tour, don’t forget the importance of meaningful content on mobile travel websites. Travel destinations are perfect for providing compelling visuals and useful information – leverage this advantage.

Do you have questions about arranging a smart tour or gathering your content for mobile travel websites? We’d love to hear from you. Comment below or reach out on Twitter – @WhitepointMobi.

Updated August 25, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Tips on Building Mobile Travel Websites (Part 1)

Mobile travel websites – that is, travel oriented websites that are available to mobile users – have become critical for any destination looking to attract visitors. Hotels, resorts, summer camps, arts districts, and even entire cities are now realizing that they need these sites as part of a larger strategy to compete for attention . . . and of course, tourism dollars.

Think About It: Mobile and Travel = Peanut Butter and Jelly

Travel and mobile devices on the beach

Mobile travel websites help visitors determine not only where to visit, but where to go once there. Are you taking another selfie over there?

Mobile and travel go together like peanut butter and jelly. Visitors to your website – and destination – are more likely than ever to use a device. Statistics on mobile usage and adoption are (not surprisingly) through the roof. But, for the travel and hospitality industries, aggressive adoption is even more of a no-brainer.

After all, just like their devices, the travel audience is mobile: They are on the go.

What’s surprising is that so many in the hospitality and travel industries still have websites that aren’t even mobile-friendly. Worse, Google even dings you for that now – one reason they offer a free mobile-friendly test for web sites.

There is really no reason to ignore the mobile-friendly requirement. There are many tools to help ensure that website content is handled automatically according to device and screen size. This practice is called responsive design.

If you’re using WordPress, a third party theme such as those provided by StudioPress can do the responsive design work for you. And, they do it extremely well.

The Different Forms of Mobile Travel Websites

There are many forms that mobile travel websites can take. Depending on the intention of your site, consider providing different flavors and amounts of content types. Reviews, ratings, blogs, deal finders . . . the big thing is keeping content engaging. Over time, you may find that your audience is looking for certain content over other kinds. If so, adjust accordingly. Keep it flexible, and take time to understand your audience.

The Importance of Visual Content for Mobile Travel Websites

Whatever the content, one thing is for sure: A mobile travel website must include lots of photos. User expectations are also shifting in such a way as to expect new and different images regularly. It’s understandable. In the age of Facebook and Instragram, it isn’t too much to expect regularly updated content.

And, let that serve as a reminder – be sure the website ties in social media. But, don’t rely solely on social media. There are still a lot of things that websites do better than a Facebook page or Twitter account can do.

And that brings us to what is often still thought of as a virtual tour or walkthrough . . . a smart tour. This format can help attract new visitors or help others better understand what you like or don’t like about a particular destination.

Our next portion of this series – Part 2 of Tips on Building Mobile Travel Websites – will be dedicated to incorporating smart tours using the Whitepoint framework into a mobile travel website.

Do you like (or dislike) the ideas above? Other ideas? Questions? Drop us a comment below or reach out on Twitter @WhitepointMobi

Updated August 25, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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A Self Guided Tour App How-To (Part 2)

Ideas for content to be included in a self guided tour app aren’t usually too hard to find. As mentioned in part one of our how-to on building a self guided tour app, public spaces, parks, museums, walking tours, and non-profits usually have an idea of where to start. A few questions need to be asked to help shape the content being collected.

There is often a bigger question for management, because it obviously affects budget: Are we providing the mobile devices that visitors use to access our self guided tour app?

There are several options . . .

Bring Your Own Device (BYOD)

You can provide your self guided tour app in the Google Play Store and App Store so that anyone can download and use the app.

Download Whitepoint for iPhones and iPads

This sticker shows the QR code for visitors to download the app and access your tour.

This is exactly what Whitepoint’s tour framework does for you. As an author, you offer your self guided tour as a scape within the Whitepoint framework, and users download the Whitepoint app. Your scape – the self guided tour – is available via the free Whitepoint app.

Your visitor brings his or her Android tablet, Android phone, iPad, or iPhone, and they access the app. With Whitepoint, you can even password protect your self guided tour app if desired.

To encourage the use of your guided tour, post stickers such as the one shown here. Whitepoint can even provide the stickers or the design file for you to print.

Provide the Mobile Device

Don’t rule out providing the hardware based on cost alone. There are advantages and disadvantages to both approaches for accessing your self guided tour app. The BYOD route is cheaper upfront. The upfront cost is higher when providing the mobile device yourself.

Because of the lower upfront cost than you would incur with an iPad, we recommend an Android tablet if you wish to provide the device to your visitors.

And, don’t forget that by providing the tablet, a museum or non-profit will have a more compelling reason to ask for a voluntary donation or even charge a small amount to use the tablet.

Save the Scape To The Tablet

One important advantage to providing the tablet is that you can save the Whitepoint scape to the device.

By doing this, your self guided tour app will not bog down your facility’s wifi connection. In fact, you won’t even need general wifi access if none of the widgets in your scape access the web.

Why Not Try a Custom Branded Tablet for Your Self Guided Tour App?

As discussed above, you can count on visitors to BYOD (bring their own device) or provide the hardware in-house.

If you do not want to do the legwork on providing the hardware, Whitepoint can help you source and setup private branded tablets. Reach out to us by email at sales -at- whitepoint.mobi.

We’d love to hear about your self guided tour app project. Please drop a reply to this blog article, email us, or tweet @WhitepointMobi.

Updated July 18, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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A Self Guided Tour App How-To (Part 1)

A self guided tour app is a great way to get people to engage with a place. Unfortunately for most organizations, the cost of developing a self guided tour app has relegated it to the bottom of the wish list. The Whitepoint framework makes having that tour app possible – at a true fraction of the cost.

Public parks, museums, galleries, walking tours – the possibilities for implementing a self guided tour app are endless. And, the benefits are many. People engage with the subject more meaningfully. And, having an app relieves some of the guided tour burden from already stretched staff. This is particularly important for any non-profit organization.

How Will Your Self Guided Tour App Be Used?

The first question to ask is: Who is your audience? If you are a museum or gallery, your audience is likely the visitors to your space, looking to learn more about what is on exhibit or display.

Whitepoint Tour of Hart Plaza - Detroit

You can see the whitepoints in this screenshot of a Whitepoint tour of Hart Plaza in Detroit. Whitepoints provide greater detail about points of interest.

If you’re providing a walking tour of a city or a park, you likely want to provide some level of basic navigation as well as more meaningful detail about the sights along the way. Who is the artist who sculpted the statue in the center of the park? Who does it depict? What stories can we capture and share that would otherwise go untold?

In some cases, such as our park example, a map image may be a good first image to use in your self guided tour app. In the Whitepoint framework, this image would be called your scape image – it serves as an overview of your tour subject, called a scape.

In the case of a museum or gallery tour app, you may want to introduce your scape with an image illustrating the exhibition itself or depicting the outside of your facility. The Whitepoint tour app framework is easy and flexible enough to leave the map view vs perspective view decision up to you.

The scenes and whitepoints in your scape are where you’ll share the meaty content of your self guided tour app.

Getting Started With the Whitepoint Tour App Framework

There are plenty of resources on the Whitepoint web site that dig into the nitty-gritty details of building your self guided tour app. Really, it isn’t that difficult. In fact, it is about as difficult as managing a Facebook page or WordPress blog.

There are two great places to get started with Whitepoint:

After spending some time with Whitepoint’s structure, you’ll realize how it acts as a tour content management system for you. And, you don’t pay to have one custom self guided tour app built (along with the ongoing cost of updating it).

Instead, you yourself can keep track and easily manage the information that makes your tour expertise unique.

If cost is the major issue, the basic Whitepoint framework is extremely affordable. And, you can start an authoring account today.

You’ve Got Tour Content, Now What?

You’ve got to deliver all that great tour content to your visitors. To put it simply, with Whitepoint, you can provide the content to both mobile devices and to desktop users – all for free. The next question becomes . . . what devices are they using? Are those mobile devices theirs or do I have to pay for them?

Actually, you can do it either way. We’ll get into that in our next installment . . . Part Two of “A Self Guided Tour App How-To.”

Updated July 18, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Building a Free Custom Tour App with Whitepoint

Everybody wants their own custom app. What few realize is that beyond the substantial upfront expense, you now have ongoing expenses, tour app updates, and you’ve got to drive traffic to that app as well – just like a web site.

And for most, driving traffic to a web site is a tough enough challenge.

So Many Custom Apps, So Little Time

Before we get into how Whitepoint offers free custom tour app capability to almost anyone, let’s clear the air on one topic: There are already a lot of apps out there.

Custom tour app for a village view

You bring a unique perspective and viewpoint to your subject – whether it’s a town, a school, an exhibition, or a piece of real estate. A custom tour helps you communicate that perspective.

Launching another tour app means taking on more marketing duties to push that app. Jeremy Olson details the uphill challenges in a great Smashing Magazine article on app marketing.

Save yourself some of that trouble. Whitepoint has designed its tour app building platform so that you can focus more on the content generation for the tour, than developing, packaging, and getting people to download yet another app.

Leverage an Already Existing Free App

As a result, when you build a tour using Whitepoint, you’re not generating another new app – your tour (called a scape) is immediately available via iOS and Android from the free Whitepoint app.

Yes, people will have to download the Whitepoint app to access your tour, but you’re already starting out with several advantages including an existing user base on a tested tour app technology.

This also means that people won’t technically be downloading your standalone custom app – instead, they’ll be viewing your own custom Whitepoint scape. If you have a physical location, we even have nifty stickers that you can use claiming your location as a Whitepoint site and providing the QR code for download. And, that’s one more thing you won’t have to do.

But Wait, There’s More (To this App)

Your scape is also simultaneously available to desktop Web surfers with our ScapeViewer ™ technology. That means that with a simple snippet of code on your web site, you can link the same tour that your app users are taking. No app download necessary.

This also means that you’re immediately synching content delivered via iOS, Android, and desktop browsers at one time and in one place: at the Whitepoint Authoring Panel. And, yes, that’s right – you’re not updating content for three different platforms separately.

So, How Do You Get Tour App Capability for Free?

For most, Basic Authoring is more than enough capability. If additional capabilities are needed – including custom branding opportunities – there are options with expanded features for that. Get started with Whitepoint right now.

For your visitors or tour users, the Whitepoint app download is free.

And, how do you start building your scape? Take a look at our YouTube video on beginning authoring. In short, it involves little more than building a Facebook profile, adding pictures, and tagging them.

A Real World Example: The Arts Community

There are a number applications for Whitepoint across countless industries. For example, let’s look at the arts:

Odds are that you’ve thought of a similar application given the above examples: How about real estate tours? Office tours? Medical office tours?

And, once you have your scape built, you have a lot of flexibility in terms of driving your business. We’ve studied a few innovative ideas for content delivery using Whitepoint, including Google TV and tour kiosks. You can also save your scape to dedicated tablets which visitors use to access the tour app onsite.

This is all fun stuff – and it’s a lot cheaper and less time consuming than taking off with your own custom app development project. Got ideas or comments? Just send them to us below or by Twitter, Facebook, or Google +. We’d love to hear from you.

Meanwhile, happy #whitepointing.

Updated March 28, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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A Smarter Walking Tour: Art On The Riverwalk

A river and two hundred years of shipbuilding have helped shape the people and unique identity of Milford, Delaware. Now more people are learning about that identity thanks to artists, students, residents, and some corporate sponsors through their Art on the Riverwalk Tour project.

Walking Tour Scape Image - Art on the Riverwalk Tour

Image from the Milford, Delaware Art on the Riverwalk Tour scape in the Whitepoint tour app. The numbers represent the scene points.

Some years ago, one of the ships that had been built in a Milford shipyard in the early 1900’s was rediscovered. The Augusta was restored and now enjoys a new life as a reminder of Milford’s past and also as a new source of inspiration.

For the town’s Art on the Riverwalk Tour project, eighteen sculptures inspired by the Augusta were created – many by artists and students teaming up – and are now displayed along Milford’s Riverwalk.

The resulting walking tour amid these sculptures, along the river, and through the town is creating new ways for locals and visitors to discover and engage with Milford.

A Featured Whitepoint Scape

We’re proud to present Milford, Delaware’s Art on the Riverwalk Tour as a featured Whitepoint scape.

Walking Tour - Sculpture on Milford, Delaware Art on the Riverwalk Tour

Image from the Milford, Delaware Art on the Riverwalk Tour scape in the Whitepoint tour app. This scene image captures a sculpture by Cathy Walls, with a whitepoint for more information.

This smarter walking tour was arranged with each of the sculptures representing a scene along the Riverwalk tour. The whitepoints – opportunities for visitors to get more detailed information about points along the tour – provide alternate views of the individual sculptures, pictures of the artists, texts about the works and links for more research.

The Art on the Riverwalk Tour is available to all free of charge via the Whitepoint app on iOS and Android, whether visitors are walking the river or just joining the tour virtually from the comfort of home.

To all involved in the Milford, Delaware Art on the Riverwalk project . . . Great work! Cities across the world can learn from your example.

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Virtual Touring Software for a Variety of Industries

We’re continually amazed at the variety of businesses and industries that work with Whitepoint’s virtual touring software platform. One interesting idea recently came from a caterer who wanted to use a virtual touring software to showcase their catering displays and menu.

It makes sense – it’s one thing to see a plate of pasta. It’s another to also understand the ingredients in that pasta or to be able to identify it among other dishes in a dazzling display of culinary delight.

Virtual Touring Software for . . . Everyone?

photo of coffee shop display case with lots of delicious options - how could virtual touring software be used?

It’s just a case in a coffee shop right? But what are all of those delicious options? And how can you use virtual touring software to share them with customers?

The fact is that virtual touring software has a place as a digital marketing tool in almost any business or industry. And, this is only becoming more pronounced as reliance on images increases in marketing along with the proliferation of mobile devices. People want image-rich content. And, they want it more and more on their mobile devices.

The big difference is how we define “virtual touring” and the virtual touring software behind it. As we’ve stated elsewhere, at Whitepoint we’re working toward a goal of smarter, more interactive virtual touring geared toward mobile devices.

The need for smarter content in real estate marketing is obvious. But there are tons of other industries and businesses where the need is developing: hotels, resorts, automotive, retail, museums, galleries, restaurants . . . you name it.

How Users Find Your Business’ Tour in the Whitepoint App

Screenshot from Whitepoint virtual touring software

Screenshot from the Whitepoint app showing the search box and “find by category” button on the app’s main screen.

Users need to download the Whitepoint app for iOS or Android. Once they have that, your tour can be accessed by browsing the categories displayed on the right of the Whitepoint app’s main screen.

Additionally, they can search for your tour using the search box in the top right of the Whitepoint app’s main screen.

As an author, you have the ability to categorize any scape you build and to add descriptive text that helps users find it.

Depending on the nature of your business – if your users are in an on-site scenario such as the lobby of a building or in a museum exhibition – a little signage and QR codes can assist them in the two step process they need to follow: 1) Download the app and 2) Locate your scape.

Even More Options for Sharing and Highlighting Your Scape

As if that isn’t enough, our virtual touring software offers the ability to simultaneously provide your tour for users on desktop computers outside of the Whitepoint app.

And, if you sign up for our Premier Authoring subscription plan, you can have your scape featured on the app’s main screen for even easier access.

Curious how Whitepoint’s virtual touring software can be used in your business? We want to help. Reach out here or contact us at Whitepoint

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How To Use Whitepoint As a Guided Walking Tour App

We receive a lot of inquiries about using Whitepoint as a guided walking tour app in everything from cemeteries to towns. Recently, some inquiries got us thinking about frequently asked questions and additional possibilities for these use. That means it’s time to tackle the subject of guided walking tours.

Bumps In The Road When Building A Guided Walking Tour

First off, guided walking tours – whether across a city or outdoor exhibit – pose a number of problems that Whitepoint naturally addresses.

Tour Guides and Interactivity

Guided walking tour of town at night.

A guided walking tour app can tell visitors where to start and the significance of those quaint storefronts.

Tour guides aren’t always available for guided walking tours, and you want to deliver a lot of information. At the same time, you don’t want to bore people – you want them to be able to access the information they want when they want it.

Lots of signage and brochures – which you’ll have to update and print over again – aren’t necessary. The key is interactivity, which gives your audience the flexibility to discover the information they’re looking for. The Whitepoint framework provides ample opportunity to share lots of information, pictures, and even links to more information.

Going Mobile

Guided walking tours are by their very nature mobile.  Most of your audience – or at least a member of the group with which they’re traveling – is already carrying a mobile device. Why not use that to deliver an interactive presentation?

Whitepoint offers an iOS and Android app already available for free download to access your guided walking tour presentation.

What About Kiosks?

Kiosks can be a great solution for a guided walking tour. In this scenario, a tablet or similar device is available and acts as a kiosk at each stop. You may or may not decide to encourage visitors to access the tour information using their own devices.

You could also issue your own devices for visitors to use. In both of these scenarios, Whitepoint helps you manage and deliver your guided walking tour content.

Frequently Asked Questions For Guided Walking Tours

Here are some of the questions we’ve received regarding Whitepoint as a guided walking tour app:

Whitepoint’s tour content is divided into three types: Scapes, scenes, and whitepoints. How do these types of content play into my guided walking tour?

“Scape” is essentially our word for tour. Therefore, your scape may be of a historic district or home. Scenes could represent portions of your tour – such as streets of a district or rooms in a home.

Whitepoints are like data points. You share a dedicated image, text, and links for more information about a specific thing or aspect of something. They can be specific stops along a street or important aspects of a room, such as furniture or portraits.

Almost anything can be a scape as well. So, the home that is a whitepoint in a larger scape of a historic district, might deserve it’s own separate scape too.

What if I have lots of images I would like to use for a single whitepoint?

We suggest choosing the best image for the whitepoint, then you can provide a link to additional images in a Pinterest or Instagram account. To do so, you will use the widget capability available in whitepoints. It’s easy.

How do people download the app and access the guided Walking Tour on their mobile device?

There are several ways, but this method minimizes any potential confusion for your guided walking tour:

  1. Post stickers that provide a QR code for the free Whitepoint Android and iOS app download.
  2. In the Whitepoint app, instruct visitors to search for a keyword that describes your guided walking tour, such as “Springfield Homes.”

Do you have other questions about Whitepoint as a guided walking tour app? Or, do you have ideas or examples of a guided walking tour? Please do share below!

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5 Tips For More Meaningful Content When You Create a Virtual Tour

Pictures are great. Sometimes the 360 degree spin-around can work too. But many places, properties, and products require more than just pictures when you create a virtual tour.

We recently explored the topic of virtual tour marketing as a tool for business and the many subjects that virtual tours can be based on. Regardless of your subject when you create a virtual tour, here are some ideas to remember about the quality of your content.

And, whether or not you use Whitepoint to create a virtual tour, these tips will be of help.

First, A Few Words About Products and Places as Tour Subjects

Create a virtual tour of a car dashboard

This dashboard may be old, but it’s still confusing – when you create a virtual tour, images alone are no longer enough.

A picture of the back of a Blu-Ray player doesn’t explain much. How about the dashboard of a Ford Fusion?  An ice cream counter? The different restaurant options at a resort?

You may not have to create a virtual tour based on any of the above. But, each of these subjects illustrates the potential for rich, meaningful content when you create a virtual tour.

With easy access to information via mobile devices, consumers are demanding a level of detail that goes beyond what was offered in the slideshows of the past. If you are selling something – whether a place, product, or experience – and you want to create a virtual tour, you have to remember this fact.

5 Tips for More Meaningful Content When You Create a Virtual Tour

  1. What are the aspects of your place or product that customers ask about repeatedly? A simple picture may not suffice. Can you use data points to communicate more in-depth information? In the Whitepoint virtual tour framework, those data points are called whitepoints.
  2. What are the aspects of your subject – whether it’s a place or location – that cause the most guest services or customer service headaches? When you create a virtual tour, you may need to get feedback from staff or even customers to identify these aspects. You may need to either dedicate more images to that aspect of your virtual tour or try thinking in terms of data points (whitepoints).
  3. What are the features of your place or product that cause faces to light up? Odds are when you’ve described your product or destination, there was a specific part that got a distinct and positive reaction from your listener. Be sure to focus on that when you create a virtual tour.
  4. Does your subject photograph better at a particular time of day? Is an aspect of it more appealing at a specific time of day?
  5. What are the angles that best showcase your subject? Certain aspects of your destination or product may be more easily explained when displayed in a certain position or from a certain angle. Your team and customers may give you better insights on this.

Hopefully these tips help provide new ideas – or at least new perspectives – on how to improve the quality of content when you create a virtual tour. After all, it isn’t just about taking pretty pictures anymore.

Do you have any ideas to add? We’d like to hear from you.

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A Smarter Virtual Tour App for iPad: Whitepoint 2.1

The next version of the Whitepoint smart tour viewer app for iPad and iPhone is now available in the App Store. Specifically, it looks great on iPad, and the potential for smarter virtual and on-site touring is particularly noticeable in that larger format.

Improvements Over the Previous App for iPad and iPhone

The latest version of the Whitepoint app for iPad and iPhone improves substantially on the layout and stability of the previous (and first!) version. However, there are some noticeable feature enhancements:

  • A grid view of featured scapes – smart tours – on the main screen.
  • A breakdown of available scapes by category – such as museums, travel, real estate, resorts, or educational facilities.

Potential Uses for a Smarter Tour App for iPad

Whitepoint tour app for iPad running on iOS 7.1

Here’s a screenshot of the new Whitepoint tour app for iPad running on iOS 7.1.

As mentioned earlier, the iPad format is particularly promising for self-guided tours of sights, exhibitions, and amusements. Whether an iPad is provided for visitors or they bring their own, it makes a lot of sense for providing more meaningful experiences.

Visitors can of course download the app for iPad or for iPhone and manage the touring completely on their own.

And, if they have an Android phone or Android tablet, that’s OK too. We have them covered with our Android app.

A Future Enhancement

Our Android app already features the “Save Scape” feature – meaning that users can download and save a smart tour to a mobile device rather than rely on a web connection. This is especially helpful in spaces without wifi, poor mobile connectivity, or when crowds bog down connectivity.

Users will see this “save scape” capability soon in our app for iPad and iPhone.

Happy #whitepointing!

Have you used the app for iPad or on an iPhone? Tell us what you think – what you like and what you don’t like.

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