How To: Posting QR Codes and Stickers For Free Whitepoint Tour App

We’ve made reference in the past to QR codes and stickers – including in a recent article on using Whitepoint as a guided walking tour app – offering visitors a free download of the Whitepoint app.

These are great for posting at each stop of a walking tour, at the front door, or at an information desk.

The following graphics are suitable for printing and provide QR codes for both iOS and Android. If you wish to print stickers especially, we recommend the PDF files and uPrinting.com for best results.

Download Whitepoint in Google Play.

This nifty graphic with QR codes is available in iOS App Store and Google Play varieties for your smart tour needs.

Android

PNG File: Google Play Whitepoint App Download Graphic with QR Code (less than 1MB)

PDF File: Google Play Whitepoint App Download Graphic with QR Code (less than 1MB)

iOS

PNG File: iOS Whitepoint App Download Graphic with QR Code (less than 1MB)

PDF File: iOS Whitepoint App Download Graphic with QR Code (less than 1MB)

Questions? Tweet us @WhitepointMobi or comment below.

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5 Tips For More Meaningful Content When You Create a Virtual Tour

Pictures are great. Sometimes the 360 degree spin-around can work too. But many places, properties, and products require more than just pictures when you create a virtual tour.

We recently explored the topic of virtual tour marketing as a tool for business and the many subjects that virtual tours can be based on. Regardless of your subject when you create a virtual tour, here are some ideas to remember about the quality of your content.

And, whether or not you use Whitepoint to create a virtual tour, these tips will be of help.

First, A Few Words About Products and Places as Tour Subjects

Create a virtual tour of a car dashboard

This dashboard may be old, but it’s still confusing – when you create a virtual tour, images alone are no longer enough.

A picture of the back of a Blu-Ray player doesn’t explain much. How about the dashboard of a Ford Fusion?  An ice cream counter? The different restaurant options at a resort?

You may not have to create a virtual tour based on any of the above. But, each of these subjects illustrates the potential for rich, meaningful content when you create a virtual tour.

With easy access to information via mobile devices, consumers are demanding a level of detail that goes beyond what was offered in the slideshows of the past. If you are selling something – whether a place, product, or experience – and you want to create a virtual tour, you have to remember this fact.

5 Tips for More Meaningful Content When You Create a Virtual Tour

  1. What are the aspects of your place or product that customers ask about repeatedly? A simple picture may not suffice. Can you use data points to communicate more in-depth information? In the Whitepoint virtual tour framework, those data points are called whitepoints.
  2. What are the aspects of your subject – whether it’s a place or location – that cause the most guest services or customer service headaches? When you create a virtual tour, you may need to get feedback from staff or even customers to identify these aspects. You may need to either dedicate more images to that aspect of your virtual tour or try thinking in terms of data points (whitepoints).
  3. What are the features of your place or product that cause faces to light up? Odds are when you’ve described your product or destination, there was a specific part that got a distinct and positive reaction from your listener. Be sure to focus on that when you create a virtual tour.
  4. Does your subject photograph better at a particular time of day? Is an aspect of it more appealing at a specific time of day?
  5. What are the angles that best showcase your subject? Certain aspects of your destination or product may be more easily explained when displayed in a certain position or from a certain angle. Your team and customers may give you better insights on this.

Hopefully these tips help provide new ideas – or at least new perspectives – on how to improve the quality of content when you create a virtual tour. After all, it isn’t just about taking pretty pictures anymore.

Do you have any ideas to add? We’d like to hear from you.

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Smart Touring and Educational Technology

Whitepoint was recently mentioned as an educational technology tool in an article on TechFaster. After reading it, we were reminded of several educational technology uses for the Whitepoint platform.

Educational Technology Applications for the Whitepoint Framework

All of these potential uses are perfect for authoring by both students and teachers as part of the learning process. The subject of the scapes might often be the focus, but the very process of authoring can be valuable in learning as well: Gathering, editing, and managing content can offer great learning opportunities for team building and project management.

Virtual Tours of Historic Places

As an educational technology, the most obvious application for the Whitepoint framework is in building and sharing virtual tours of historic places. Because the Whitepoint platform allows for more than just a virtual tour, there is ample opportunity to leverage smarter touring to make interactive encounters with historic places more meaningful.

Interactive Maps

Old map as interactive educational technology.

Using the Whitepoint framework as an educational technology can make this map image a much more meaningful interactive teaching tool.

Generating interactive maps is also another educational technology use for Whitepoint.

Like a smart tour of any historic site, students can use maps with rich content – images, text, and links to audio or video – to learn more about different regions and the world.

In addition, interactive maps can focus on geographic regions during certain points in history, such as Colonial America or the Byzantine era.

Interactive How To’s and Guides

Both teachers and students can leverage the educational technology potential of Whitepoint in building interactive guides. Step by step instructions on performing tasks or interactive guides illustrating processes – such as photosynthesis – can be powerful tools for learning. Having students construct their own guides is one way to pull in cross-disciplinary learning opportunities.

Campus Tours

We’ve written before about Whitepoint as a framework for building and sharing campus tours for students and visitors.

However, the Whitepoint platform can also serve as an educational technology for groups of students in class to build and map tours of their school. In addition to serving as a great orientation tool for new students, this application would provide opportunities for lessons in teamwork, photography, writing, and technology.

Do you have other ideas for Whitepoint as an educational technology? Or, maybe you have questions? We’d love to hear from you.

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Thoughts on An Exhibition App

Exhibition apps can be expensive and time consuming. Content acquisition and preparation for that app – as for any exhibition guide – requires brains and some grunt work. Yet, the payoff in helping communicate new ideas and engage new patrons can be huge.

There are also interesting approaches that museums can take in the way an exhibition app speaks to different audiences. This of course has important implications for museum outreach.

An Exhibition App Case Study

An important exhibition at the Atlanta Contemporary Art Center provides a perfect example of just how an exhibition app can help deliver meaningful, more engaging content to visitors whether on or offsite.

Scene from museum Whitepoint smart tour.

Scene from the Fallen Fruit of Atlanta Whitepoint tour. This exhibition provided countless opportunities for more detail or further explanation.

The exhibition, entitled Fallen Fruit of Atlanta, features more than 270 works divided into over a dozen groups. Each group has significance for the wider meaning of the exhibition and the overall experience.

In addition, with over 270 pieces in the exhibition, there are countless points for engagement and further exploration by visitors. On one hand, there is so much to absorb and on the other hand, so much that can be potentially missed.

Though the exhibition ends in December 2013, you can experience it with the Whitepoint smart tour here:

Different Audiences, Different Approaches

Different audiences have different needs and expectations from an exhibition. Unlike so many other ways of sharing details about specific items on display, an exhibition app – or smart tour – can provide more flexibility in how that information is conveyed.

In the example above, a single voice provides insights for a general art-interested public and facilitates jumping off points for further dialogue. However, an institution could just as easily provide different tours geared toward children or adults with different levels of literacy on the subject. In the end, it boils down to the goals of the institution, and of course, available brains and hands for managing that content.

Regardless, smart tours of spaces and exhibitions will become the expectation as our culture – already bombarded with content from a variety of sources – looks for knowledgeable voices to help them navigate spaces and create more meaningful experiences.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Whitepoint: A Virtual Campus Tour Solution

Oglethorpe University recently went live with their Whitepoint campus tour. We had the opportunity earlier in the year to work closely with them in learning what their needs were, what students liked and didn’t like, and what wasn’t effective about their existing virtual campus tour.

Oglethorpe University Virtual Campus Tour Image

An Oglethorpe University campus mobile tour as seen from an earlier version of the Whitepoint app for Android.

For most schools, the virtual campus tour means a number of images of the school with captions, uploaded to their web site. For others, a virtual campus tour may mean a Flash-based virtual walkthrough of the campus, which rarely – if ever – gets updated.

Oglethorpe is a beautiful school with a rich history. And, it’s a perfect case study for how a smart tour can help highlight points of interest. Whether or not your school has hundreds of years of history and stone architecture, prospective students need to see the highlights of a school’s campus. And, existing students, as well as the countless visitors to your campus throughout the year, likely need help navigating it.

Regardless of how you choose to build a smart campus tour, here are a few points to consider:

  • More prospective students are using mobile devices to explore their college choices. Deliver the content in a format that utilizes the benefits of mobile devices and technologies. Pictures of your school’s campus can make a big impact on the iOS retina display, for example.
  • Existing students and visitors are more likely now to be using a mobile device to navigate a school’s campus. Different smart campus tours can be tailored for specific uses such as those of prospective students, existing students, or families visiting the campus for graduation.
  • Tour content should be compelling and dynamic. Static virtual campus tours of the past don’t resonate with today’s prospective student. And, glossy brochures alone logically don’t carry the weight they once did. The expectation now of the prospective student’s demographic is that content be rich, of value, and up-to-date. If you utilize a tour content management tool – like Whitepoint – it makes it easy to manage, update, and deliver that content across desktop and mobile platforms simultaneously.
  • Building another custom app or Flash-based tour will likely mean more content that just doesn’t get updated. By their very nature, Flash-based tour presentations or custom tour apps are less likely to have content updated regularly. Specific skill sets are required and the update process is far more cumbersome.With Whitepoint, management of content is handled online via the authoring panel and largely requires uploading of pictures and writing content. That’s it.

And, last but not least, building smarter virtual tours with Whitepoint is a great way to involve students in a rewarding edtech group activity.

Getting started building a tour with Whitepoint is easy and affordable. There are subscription-based authoring plans available for a variety of tour capabilities.

Already using or thinking about using Whitepoint as a campus tour technology? We’d love to hear from you – just post a comment or tweet @WhitepointMobi.

Happy #whitepointing! You can get started with Whitepoint mobile touring and social mapping today.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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How to Build Real Estate Tours For Less

The fact of the matter is that real estate tour technology is still woefully behind.

We’ve received reports at Whitepoint about real estate agents paying thousands of dollars per “virtual tour” per property. That’s fine maybe in the $20 million + range of real estate, but a better end result can be had – for a lot cheaper. More about that in a moment.

Real estate tour expectations have changed.

A real estate tour that is mobile friendly and provides greater detail than past tours is becoming the new standard. How else can a walking or riding tour of area homes accommodate today’s buyer and the extraordinary detail some properties require?

Increasingly, users – specifically, potential real estate buyers – are looking for photo-rich content, and they’re doing it via mobile devices like iPhones and iPads. Think about it: The days of opening the newspaper, circling all of the real estate listings, then using that as your guide to go house shopping are over. Buyers are more likely to have mobile devices present while looking for that new home. Or, maybe they don’t even know they’re house hunting when the perfect property magically appears.

How would you go about looking for a new home? You’re reading a blog, and you’re very likely to be reading this blog on a mobile device.

Real Estate Tour Expectations Have Changed

As a result, a real estate tour for mobile is more important than ever. And, by “real estate tour for mobile,” we’re not talking about just another virtual tour. Virtual tours can be problematic for a number of reasons – they may require a plugin for example, or they may be designed for desktops only. That poses problems for the user – your buyer.

The Whitepoint Real Estate Tour Alternative

Real estate agents and even FSBOs can offer a real estate tour of their property using the affordable Whitepoint subscription-based framework. Tours are also simultaneously offered as a desktop-friendly online tour using our ScapeViewer ™ technology.

Authoring a Whitepoint scape – our word for “tour” – requires nothing more than building a virtual tour. And, we provide plenty of resources on building mobile tours with Whitepoint. The first step is getting started with the Whitepoint mobile tour app and authoring technology.

So, you’re not in that $20 million and up crowd, either? Building a mobile friendly real estate tour with the affordable Whitepoint framework makes a lot more sense.

Happy #whitepointing.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Right This Way: Managing Tour Content for the Mobile Web

Tour content management is part of a broader content management strategy for web designers and marketers. If you’re in charge of managing images and accompanying text for web or mobile tours of a museum, gallery, real estate, or other similar project, it probably makes up the bulk of your routine duties. It might also make up for the bulk of your headaches.

Why? There are a number of reasons, not least of which are image specifications, alt texts, and of course the constant creation of quality content.

In managing Whitepoint tour content ourselves and helping others build tours for the mobile web, we’ve developed some thoughts on best practices and tools that can help along the way.

Tour Content = Lots of Images

First off, tour content – and we mean good tour content – means lots of images.

And, not everyone is a graphic designer or photographer. Because of that, we’ve made some recommendations on free or low cost photo and graphics editing tools in a past blog post.

But, Tour Content Also Equals Relevant Images

More and more, with relevance and freshness of content being a key search engine optimization factor, tour content is logically affected as well. How fresh are your images? It isn’t just about having lots of images. It’s also about having relevant images.

Whitepoints on college campus tour content.

Tour content from this college campus tour shows whitepoints plotted on a beautiful spring landscape.

Maybe you manage an online tour of a college campus. Do prospective students want to see the winter landscape of your academic quad year-round? Try always updating with your most season appropriate image.

If you’re in real estate, providing an autumnal image of the property probably isn’t a good idea if the property is still on the market the following summer.

Tour Content Can Also Include Those Filenames Too

Adopting a method for image file naming is a great idea for two reasons. First, it makes photos easier to organize. Secondly, they become even more search engine friendly once posted.

So what’s a good way to do it? Some is personal preference, but try to stick with a method that will serve both organizational and SEO purposes. For a fictional university campus we’ll call UWP, let’s say you’ve got images for the student cafe, Briggs building, and tennis courts. Try this method:

Cafe-UWP-Campus-Tour.jpg

Briggs-Building-UWP-Campus-Tour.jpg

Tennis-UWP-Campus-Tour.jpg

Yes, the dashes between words make a difference for your SEO purposes.

If you go with the above method, just place them in a folder called “UWP Campus Tour” when you manage multiple projects. You may even use that same folder with dashes if you’re uploading the whole thing.

As far as the organization goes, you can thank us later.

And Of Course, Text Content Management

If you manage tour content of any kind, you probably find that you routinely use the same snippets of text over and over again. On Mac, one thing we’ve found that helps is a nifty little tool called Flycut. This tool helps you manage your clipboard, archiving a history that you can easily call from and drop.

For Windows, gHacks has interesting recommendations on a tool called Clipjump.

Don’t Forget Mobile

It should go without saying, but many traditional organizations still don’t understand the impact of mobile. Lots of industries have more mobile users than desktop users, and some vice versa. But, no industry is spared from the impact of mobile.

Whatever you do, make sure first of all that you’re able to keep your image file size down. It’s best if you can offer a mobile-friendly version of the tour. If so, this will impact your image file choices. You may even keep separate versions for both desktop and mobile.

Be sure to test your tour content on multiple mobile devices – iPhones, Android phones, tablets, iPads . . . on and on. Formatting for so many different devices is tricky and time consuming. Luckily, a tour content management framework like Whitepoint may have already done this for you. Images can be optimized automatically as well, with little or no perceived loss in image quality.

And, needless to say, if you are managing tour content, you can use every bit of help and every single time saver.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Of Course! A Look at the PGA Tour App

The PGA tour app has about 500,000+ downloads for Android alone. Now, that’s a successful app. Most organizations would kill to have this kind of marketing tool (and following). While development of a tour app on this scale isn’t practical for most, there are ways to get similar results.

Just About Everything a PGA Audience Wants

Mobile content in main screen of PGA Tour app.

Lots of mobile content in the PGA Tour app will keep gold fans engaged. Screenshot from Google Play.

The main PGA tour app tab provides up-to-the-minute stats and standings, news, highlights, and links to interviews.

It even provides weather information for the course. As this is being written, it is 68° in Lake Forest, IL: The home Conway Farms Golf Club and host of the BMW Championship.

There is an impressive amount of relevant content. It gives golf fans what they want – and lots of it.

The PGA Tour App’s Live Mobile Map

The app’s live mobile map of courses on the tour utilizes Google Maps to provide the classic map view connecting the tee and the green at each hole. And, layers are available to help visitors navigate – locating everything from ATMs to restrooms.

The mobile maps are a strength of the PGA tour app, but it begs two questions:

Launch a top down map view perspective in PGA Tour app.

You can launch a top down map view perspective of each hole in the PGA Tour app. Screenshot taken from Google Play.

  1. How does the mapping perform while on site? It is safe to assume that clogged bandwidth would be an issue if maps aren’t stored locally.
  2. Google Maps is pretty limiting in this instance both in perspective (more about this below) and directions on how exactly you get to that ATM or restroom.It gives you a decent idea of about where . . . but, good luck finding that restroom in a crowd. With a full bladder.

You’re Not Sponsored by Nike Golf?

Needless to say we’re talking about a pretty strong marketing budget that produces the PGA Tour app. It’s presented by Nike Golf.

What does it take for an app like this? You’re looking at countless hours of development and ongoing maintenance of the app. And, don’t forget content. After all, it has a use and relevance almost all year round.

An app and development of this scale isn’t necessary for 99% of businesses and nonprofits. But, there is much to be learned by smaller organizations from the way it’s done and what information it provides.

So, you don’t need a PGA tour app, but you need something in terms of an app . . . just what is that something?

  • Relevant, up-to-date information – The PGA Tour app does this really well with multiple feeds of high quality content. But, they’re not the only ones that have or can access fresh content. What content is your audience interested in? How regularly is it generated?
  • Ability to interact, explore, and discover – The PGA Tour app provides jumping off points for more detail and information about the things people care about. It’s useful. Your organization probably has similar resources that can be easily linked or called upon.
  • Relevant information to visitors, whether they are physically there or not – For visitors that need to find an ATM or restroom, the PGA Tour app can help. For audience that isn’t, they get a decent overview of the course and surroundings. What have you found in your organization that customers and visitors care most about? What do they need most when on site? It might be as simple as the fact that your restrooms have diaper changing tables. Parents, you understand this.

Never forget that what you care about and what your audience cares about aren’t always the same thing.

Different Perspectives

A view of a space – be it a golf course or museum – is important to visitors and attractive to those that might visit in the future. The live mobile map aspect of the PGA Tour app is of particular interest here at Whitepoint, because it illustrates the difference in perspectives in mapping and navigation.

Rather than the traditional top down map view of a space, maybe you should provide users a point-of-view perspective. How interesting would the mobile maps of the PGA courses be from that viewpoint?

Golden Gate Whitepoint Tour App Point of View

Here’s a point of view perspective in Whitepoint of the visitor plaza at the Golden Gate Bridge. A top down map view just wouldn’t be as effective.

In a smaller museum space, rather than a top down view of the facility, how about the point of view walking through the space? What you see in the app is what you see in your visit. This perspective is easily captured with a smartphone camera, or from more advanced camera equipment if you wish.

The free Whitepoint framework provides this option in perspective for building your mobile tour.

Details. Details. Details.

Finally, as mapping evolves and the demand for apps like the PGA Tour app grows, users are becoming hungrier for details. For example, what’s the historical significance of that hole on that course? What are pointers that pro golfers could recommend about a particular sandtrap?

Your organization has similar areas of interest. The pieces in a museum exhibition are an easy example. But, think of retail items in a store or the nutritional content of items on a menu. What can you share with users and visitors that will make their experience more compelling and encourage them to share it with others?

Detail is important. It’s becoming a part of generating quality content. And, it can make decent images far more compelling. Luckily, you don’t have to have the PGA Tour app budget to make it happen.

What’s your perspective on the above? Let us know with a comment below. And, to get started with a mobile tour experience, visit Whitepoint’s Getting Started page.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Link To Your Whitepoint Online Gallery or Tour

If you’ve built a Whitepoint scape – whether an online gallery or photo tour – it’s available for mobile viewing using the free Whitepoint app. But, why not enable desktop users to access it also? Linking to a scape from your web site can help build more valuable, photo rich content and attract new eyes.

Previously, we provided a simple JavaScript for doing just that, but this JavaScript will enable you to link to multiple scapes from a web site.

First, determine your online gallery or photo tour’s scape ID.

A Whitepoint Online Gallery and Tour

Here’s a free graphic for use in driving traffic to your Whitepoint online gallery or tour. Just download and own it today!

The scape ID is available in the Whitepoint Authoring Panel: Find your scape listed either in “Personal” or “Team” scapes. Then, look for the number shown in the “scape ID” column. Make a note of it.

The Function for Opening Your Scape Neatly

Here’s the JavaScript function you’ll use:

function WPScapeViewer(param) {
window.open(“http://webview.whitepoint.mobi/scapes/scape_viewer/” + param.toString(), ‘_blank’,’width=1000, height=675, resizable=no, scrollbars=no, location=no, menubar=no, status=no, toolbar=no’,”);
}

Call the Function to Open Your Scape

Use an “onclick” event in an anchor tag. Here’s what that looks like:

<a href=”#” onclick=”WPScapeViewer(XX)”>My Scape Link</a>

Grab that scape ID you jotted down earlier and plug it in for the “XX.”

Linking Up Multiple Scapes

You can call that single function now as many times as you like for a single online gallery, tour, or even multiple scapes. Just have the different scape IDs handy first. Then, exchange them as appropriate. For example:

<a href=”#” onclick=”WPScapeViewer(01)”>Link to Scape ID 01</a>

<a href=”#” onclick=”WPScapeViewer(02)”>Link to Scape ID 02</a>

<a href=”#” onclick=”WPScapeViewer(03)”>Link to Scape ID 03</a>

Can This Be Used With Any Tour or Online Gallery?

This is all done using Whitepoint’s ScapeViewer technology. It’s free for all authors, and helps anyone share their slideshow, online gallery, or tour with desktop users . . . as long as it’s built using the free Whitepoint framework.

You can also download the image shown in this post and make your link a graphic.

If you haven’t become a user of the Whitepoint app or an author of a Whitepoint tour or online gallery, you can get started today.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Death in Photos: The Demise of Point-and-Shoot?

Photos are being consumed, and captured, in different ways now. If you’ve been faced with using a film camera recently, it may have been a disorienting experience. That’s even before you go and have the pictures “developed.”

Event digital point-and-shoot digital cameras are feeling the heat. In a recent article by Herb Greenberg (@HerbGreenberg), he stated that the digital camera was without a doubt “going the way of the Polaroid” based on industry numbers.

We could debate this topic all day long with hobbyists and professional photographers. However, what we’re interested in here at Whitepoint is what this tells us about the resulting photos and the ways in which people share and consume photos and related content.

The Quality Versus Relevance of Photos

There is no question that better quality photos can be had with DSLRs or point-and-shoots  than smartphones – though some smartphones can admittedly come close to the untrained eye. But, what are web users looking for? If image quality was first and foremost, this wouldn’t even be up for debate.

Photo of sunset at Key Largo, FL

This photo of a Key Largo sunset was taken with an older Droid4 smartphone. No effects were added.
Does the photo work well for browsers and apps? Yes.

Furthermore, the technical aspects of photo capturing, sharing, and consumption can’t be ignored. The screens of computers and mobile devices simply don’t require the resolutions that DSLRs and now even point-and-shoots can provide. Back in the day, 72dpi was enough for a computer screen. Even now with higher resolution displays, smartphones are more than capable of providing the necessary resolution when capturing a photo.

For the untrained eye, the filters or effects applied to photos may matter more than resolution when viewing those photos on the web. The content of those photos is of course the primary concern.

Photos Versus Photography

This whole debate boils down to user or viewer expectations, and this can be an uncomfortable topic in certain circles.

Professional photographers are no doubt helpful – or even necessary – when designing something for print.

But, are professional photographers required for building a mobile or virtual tour for online delivery? To put it nicely, it’s doubtful.

Why? More and more, it’s about relevance, timeliness, and quantity of photos. Take a look at the adoption of Facebook, Twitter, or Instagram – “quality” and the art of capturing images have necessarily taken a backseat.

As people who appreciate photography, not just photos, this is painful to admit. However,   it’s a real truth of the marketplace and state of the technology.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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