Virtual tour marketing is an obvious tool for the residential real estate industry. However, there are other areas where virtual tour marketing can help catch new eyeballs and new revenue.
Virtual Tour Marketing: What Is It?
First, let’s define virtual tour marketing as using images and technology to capture the interest of potential customers for a place, event, or product.
For years, putting linear style photo tours online so the tours were viewable on desktop computers was enough. Now, more and more, mobile devices are responsible for a large portion of total web traffic. Imagine how much of it is on demand traffic while in a retail store or in front of a travel destination. Therefore, we now have to make sure that mobile devices – phones and tablets – are included in the technology part of our definition.
Again, virtual tour marketing always comes to mind in the real estate market. In fact, virtual tour marketing is now an expectation of customers in that industry. And, along those lines, anyone in the hospitality industry has come to realize the value of customers “seeing” properties online or on mobile devices.
Therefore, hotels, resorts, casinos, and restaurants are all great candidates for also putting virtual tour marketing to to work.
Virtual Tour Marketing for Products: It Helps Capture Customers
Consumers are educating themselves and purchasing more and more online. If you sell something, it’s important to find new ways to get the information to customers that they need. As a result, tours of products are playing more critical roles in winning customers.
For some time, pictures online were enough to differentiate a product offering. Now, there is more competition in winning customer attention. Bicycles, electronics, medical devices, and cars are just as deserving of a “tour” as any place or property.
In addition, products like these often require that consumers educate and familiarize themselves after the purchase as well. Virtual tour marketing can also be a tool used to educate existing customers and keep them coming back – product orientation and tech support are both areas where virtual tour marketing can play an ongoing role in customer engagement.
This is why we do what we do at Whitepoint – we can help make virtual tour marketing not only smarter, but more effective.
Do you have ideas on how virtual tour marketing might impact your business? Let’s discuss . . .by