Museums are data rich environments. It seems obvious, but we don’t often think of them in that way.
As a result of being data rich environments, they were key inspiration for Whitepoint – our framework for more easily and cost effectively managing smart tour content.
A Social Mapping Example
So, What Are the Four Aspects of Social Mapping Technology?
- Social – A social component that goes beyond just having a Twitter or Facebook account. Content encourages others to engage and “belong.”
- Discovery – Discovery capability that enables linkages between individual interests and subject matter.
- Navigation – As technology matures, we’ll likely find that mobile technologies will increasingly help people navigate smaller spaces – not just the larger spaces we see on maps now.
- Mapping – The meaning of mapping here goes beyond the traditionally map-based meaning of the word. In the very near future, we’ll likely find that mapping things as data points – not just places – becomes routine.Consider the implications of data points that are not only easy to locate, but social-enabled.
With museums being the data rich environments that they are, they have a unique advantage in benefitting from social mapping. Beginning to think in these terms now may translate into many more, and happier, museum patrons in the future.
This article is based on highlights from a talk prepared for Museums and the Web ASIA 2013. You can view the supporting Whitepoint slideshow here: