Many businesses want their own custom mobile app. We’ve talked about custom tour apps before on our blog, and there is just something about having your very own app. In fact, businesses want that app, and they want it now. Ideally, an online mobile app builder would make the process a lot less painful.
Let’s Say a Tool Claims To Be An Online Mobile App Builder . . .
Having your own mobile app requires a number of steps in not only development, but also in the developer account setup and management, app maintenance, and then promotion of that app.
For our purposes here, let’s focus on the development. One tool out there – called PhoneGap – does make it easier to build a basic mobile app. But, it does require scripting, so you are going to need a developer. And, if you’re going to attempt to do anything more than just a simple brochure app, it’s going to get complicated. Quickly.
Our past experience in and around Whitepoint is that you can quickly outgrow PhoneGap. And, once you do outgrow PhoneGap, you may find that having attempted native development from the beginning may have been more productive. Not to knock PhoneGap completely – the framework is easily understood and great for building a simple mobile app.
But, if you’re not a programmer, you may not realize that there are different stages of development. First of course, there’s coding. Then, there’s compiling. PhoneGap launched in recent years the PhoneGap Build cloud service which can greatly simplify this process.
However, when most think of an online mobile app builder, that’s not exactly what they have in mind.
What Kind of Mobile Presence Is Your Business Looking For?
A lot of businesses and marketing teams simply need to point to a mobile app to say they have one. And that’s understandable. However, it may be more productive to think in terms of establishing a mobile presence, and that can mean more than just having your own app.
There are a lot of factors to consider when establishing and maintaining a mobile presence – why not look at it as a step by step process and establish a broader strategy for going mobile?
At Whitepoint, we’re a kind of mobile virtual tour provider – offering our free framework to help businesses build smart tours for mobile and establish a mobile presence that way. We do have an online interface for building your smart tour. But, we take the hassles out of coding, managing, and maintaining your own dedicated app.
Not quite an online mobile app builder per se, but it’s well worth including in your search for one.
Maybe you know of an online mobile app builder alternative we could feature here . . . if so, tell us about it. Comment below. While you’re at it, why not get started authoring with Whitepoint today?by