Despite the popularity of smartphones, tablets, and iPads, paper maps aren’t going anywhere. That’s fine. They’re nice to have when you’ve lost your phone, it isn’t charged, or you don’t have connectivity. But nothing surprises us more here at Whitepoint than the ubiquitous paper resort or hotel map.
Check in to even the plushest of hotels or resorts, and you’ll likely be given a paper map of the property. Sometimes, this map may even be photocopied, because the front desk ran out of the color maps. Front desk staff may proceed to draw or highlight all over your hotel map to show you the spa or the location of the closest ice machine.
On tropical properties, you will need several copies of this map, because your first resort map has been folded in your pocket while walking all day in 99% humidity.
We could go on for hours with this, but there are some points that can benefit the hospitality industry.
Hotel Map Kiosks
A kiosk style installation can of course be expensive. It may also be overkill for many properties. Still, it can at least give a brand street cred with tech business travelers and undo some of the harm done with that photocopied hotel map.
Dual Duty for Resort and Hotel Maps
An interactive hotel map can help visitors navigate while encouraging new business as well. Providing compelling images of the property with meaningful data points – not just a virtual tour – helps guests navigate and potential guests better envision the property.
It also helps property management position the brand in visitors’ minds by showcasing it consistently. What was once a necessary evil – the paper hotel map – becomes a more powerful marketing opportunity.
A Whitepoint Hotel Map
Given the above, Whitepoint is a perfect framework for building an interactive resort or hotel map. Here are a few reasons why:
- The hotel map would be available on Android and iOS mobile devices.
- The map – or interactive tour – can be constructed from several perspectives.
- Kiosk display is possible.
- The same scape – or perhaps a different one – can be made available via the property’s web site for desktop users to view.
- Basic and Premier Authoring plans provide flexibility in the features available to resort and hotel management.
Yes, we’re still going to have paper maps for a while. But, maybe the above can help create a more meaningful experience for at least some resort and hotel guests.
Did I mention the bit about washing clothes upon return from a trip, and you’ve left the hotel map in your back pocket? Not fun.by