Right This Way: Managing Tour Content for the Mobile Web

Tour content management is part of a broader content management strategy for web designers and marketers. If you’re in charge of managing images and accompanying text for web or mobile tours of a museum, gallery, real estate, or other similar project, it probably makes up the bulk of your routine duties. It might also make up for the bulk of your headaches.

Why? There are a number of reasons, not least of which are image specifications, alt texts, and of course the constant creation of quality content.

In managing Whitepoint tour content ourselves and helping others build tours for the mobile web, we’ve developed some thoughts on best practices and tools that can help along the way.

Tour Content = Lots of Images

First off, tour content – and we mean good tour content – means lots of images.

And, not everyone is a graphic designer or photographer. Because of that, we’ve made some recommendations on free or low cost photo and graphics editing tools in a past blog post.

But, Tour Content Also Equals Relevant Images

More and more, with relevance and freshness of content being a key search engine optimization factor, tour content is logically affected as well. How fresh are your images? It isn’t just about having lots of images. It’s also about having relevant images.

Whitepoints on college campus tour content.

Tour content from this college campus tour shows whitepoints plotted on a beautiful spring landscape.

Maybe you manage an online tour of a college campus. Do prospective students want to see the winter landscape of your academic quad year-round? Try always updating with your most season appropriate image.

If you’re in real estate, providing an autumnal image of the property probably isn’t a good idea if the property is still on the market the following summer.

Tour Content Can Also Include Those Filenames Too

Adopting a method for image file naming is a great idea for two reasons. First, it makes photos easier to organize. Secondly, they become even more search engine friendly once posted.

So what’s a good way to do it? Some is personal preference, but try to stick with a method that will serve both organizational and SEO purposes. For a fictional university campus we’ll call UWP, let’s say you’ve got images for the student cafe, Briggs building, and tennis courts. Try this method:

Cafe-UWP-Campus-Tour.jpg

Briggs-Building-UWP-Campus-Tour.jpg

Tennis-UWP-Campus-Tour.jpg

Yes, the dashes between words make a difference for your SEO purposes.

If you go with the above method, just place them in a folder called “UWP Campus Tour” when you manage multiple projects. You may even use that same folder with dashes if you’re uploading the whole thing.

As far as the organization goes, you can thank us later.

And Of Course, Text Content Management

If you manage tour content of any kind, you probably find that you routinely use the same snippets of text over and over again. On Mac, one thing we’ve found that helps is a nifty little tool called Flycut. This tool helps you manage your clipboard, archiving a history that you can easily call from and drop.

For Windows, gHacks has interesting recommendations on a tool called Clipjump.

Don’t Forget Mobile

It should go without saying, but many traditional organizations still don’t understand the impact of mobile. Lots of industries have more mobile users than desktop users, and some vice versa. But, no industry is spared from the impact of mobile.

Whatever you do, make sure first of all that you’re able to keep your image file size down. It’s best if you can offer a mobile-friendly version of the tour. If so, this will impact your image file choices. You may even keep separate versions for both desktop and mobile.

Be sure to test your tour content on multiple mobile devices – iPhones, Android phones, tablets, iPads . . . on and on. Formatting for so many different devices is tricky and time consuming. Luckily, a tour content management framework like Whitepoint may have already done this for you. Images can be optimized automatically as well, with little or no perceived loss in image quality.

And, needless to say, if you are managing tour content, you can use every bit of help and every single time saver.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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2 thoughts on “Right This Way: Managing Tour Content for the Mobile Web

  1. Pingback: 3 Things to Know About How SEO is Changing - The Whitepoint Blog

  2. Pingback: A Content Management System for Smarter Virtual Tours

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