3 Things to Know About How SEO is Changing

Search engine optimization – or, SEO – is changing dramatically and in a number of ways. Some are always asking if SEO is dead. Others have long said declaratively that indeed, SEO is dead.

SEO and the search results haystack.

Help readers find that needle in the search engine results haystack.

In reality, SEO does still exist as a way of making web sites accessible and more friendly to readers and search engines. There are certainly things you can do to help your idea or business be more visible via search engines. It just isn’t as expensive as it used to be.

And, that’s a good thing.

1. Search Engine Algorithms Are Smarter. Much Smarter.

In the past, SEO was about tricking search engines by including lots of keywords used in ways that were only search engine friendly and not reader friendly. That resulted in less than engaging content. But, people got found, and it worked for a time.

Now we know that Google’s search engine algorithms utilize artificial intelligence in ways that help search engine results closely mimic how a human brain would search and process the information. That means your content can again be geared toward the reader. As it should be. So, from now on, one of the best SEO practices you can use is to first determine what is important to your audience.

2. Multimedia and Images Are Increasingly Important.

Why? If for no other reason, they are more engaging. Some time ago, Facebook saw engagement increase by 65% once they made their Timeline feature more image-oriented. That’s a pretty telling phenomenon.

The results of more engaging content means more quality traffic and greater potential for sharing and links. And, that will help boost your search engine ranking.

But, the key to images being search engine friendly is to include alt texts – what does the image depict? How does it help tell your story? And, don’t forget those filenames. There are things you can do to help with file organization just as much as SEO.

3.  Fresh, Indexable Content.

In addition to the applicability of content to a specific topic, search engines are now looking for a broader scope of relevance – and content that is fresh is considered more relevant than older, stale content. So, keep those web sites and virtual tours up-to-date.

And, if that content is fresh, then you need to be letting search engines know that its been updated. Sitemaps are the key to seeing that content gets indexed and that search results keep up with your fresh content.

How All of This SEO Stuff Applies to Whitepoint Smart Tours

Because Whitepoint smart tours are available to include in web sites and specifically in WordPress sites, we’ve worked to make sure that Whitepoint helps make scape content search engine friendly.

For example, all scapes are indexable by search engines with a sitemap generated on our servers. By its very nature, Whitepoint helps content creators mix text with engaging, interactive images – while keeping it all up-to-date as easily as possible.

And, in the end, creating content that is engaging and delivers what your audience wants is the best SEO strategy.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

facebooktwittergoogle_plusredditlinkedinmailby feather

One thought on “3 Things to Know About How SEO is Changing

  1. Pingback: Bring Attention To Your Mobile Tour With Whitepoint

Leave a Reply

Your email address will not be published. Required fields are marked *