3 Ways Your Web Agency Can Make Money With Whitepoint

Is your web agency or online marketing business looking to expand its revenue streams? If so, great! And, if not . . . you should be.

Luckily, there are a number of ways you can drive revenue with Whitepoint depending on the revenue goals and business model of your specific web agency. We’re sharing a few of them here based on recent conversations and questions from businesses like yours.

The Key Is Flexibility for Your Web Agency

As you may already know, we offer free plans for anyone to build smarter virtual tours of places and things. As a web agency, your value is the ability to generate and maintain useful content, and that’s what your clients demand from you.

The Whitepoint platform is designed with maximum flexibility in mind. That means you as a web agency can deliver content in a number of ways, as you’ll see below.

We provide the platform to help manage and structure both the content itself plus its delivery.

And, you? You get to focus on delighting your clients.

#1 – Deliver a Custom Tour App At a Fraction of the Cost

Just turn the key - opportunity for your web agencyWe offer the ability to deliver custom iOS and Android apps that deliver a customized smarter tour experience utilizing the Whitepoint platform and tour logic. You get immediate access to the back end, administrative, and CMS style infrastructure that helps you design, manage, update, and deliver that smarter content.

This means greater, ongoing revenue opportunities for your web agency. Interested? Reach out.

#2 – Offer a Custom Tour App That Integrates Multiple Client Accounts

Just turn the key - 2 of 3 opportunities for a web agencyDo you have an existing or prospective client such as a cultural district, real estate development, tourism bureau, or region? Or, do you see an opportunity to create one?

Whitepoint can be used to provide an app-based smarter virtual or walking tour of the area. Accounts – such as restaurants, museums, and retail shops – pay to be included as stops along the tour either as scenes or whitepoints.

And guess what? Each of those stops – whether restaurant, museum, or shop – are candidates for their own Whitepoint scapes too. Sound good? Let us know how we can help.

#3 – Manage Whitepoint Scapes For Customers

Just turn the key - 3 of 3 opportunities for a web agencyIf you or your customer aren’t feeling the whole custom app thing, you and your clients can leverage Whitepoint’s free iOS and Android apps to deliver smarter virtual and walking tours. You’ll want either our Pro or Premier authoring subscription plan for your client.

From there, you design, manage, and update content to your client’s wishes. We’re here to help your web agency leverage this opportunity.

Finally, Whitepoint Makes It Even More Profitable For Your Web Agency

As a web agency, you qualify for our Virtual Tour Partner Program which offers deep discounts to you . . . just for being an agency.

Need help or more ideas? Got questions about a particular job? We want to hear from you – reach out today.

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How to Add Descriptive Content to Whitepoint Virtual Tours

Helping people make virtual tours smarter is what the whole Whitepoint platform is all about. Therefore, one of the most common questions we get from users is how to add more descriptive content to our virtual tours.

Makes sense, huh? Here are some ideas on how to do that.

Whitepoints are the Data Points

First off, the best place to add descriptive content – whether textual and / or a link to other even richer content is within the whitepoints of any scape (our word for a Whitepoint virtual tour).

Golden Gate Bridge scene image, Whitepoint virtual tour

This is a scene image from a Whitepoint virtual tour of the Golden Gate Bridge.

As discussed elsewhere in this blog, whitepoints are the aspects of any scene image that require more detailed information.

For example, if you look closely in the accompanying image of San Francisco’s Golden Gate Bridge – taken from a scene in an actual scape – you’ll see a whitepoint. Your virtual tour user could tap that point on his or her mobile device and get your ideas or more information on the steel used in the construction of the Golden Gate Bridge.

Another Opportunity for Descriptive Content

Currently, our scene image editing and authoring capabilities do offer a field for text-based descriptive content. But, as our authors have noticed, that text does not yet display in the scapes. Future plans for scape display do utilize that content. It is not yet being used beyond basic search capability. So, it is helpful to add that information, just don’t think something is broken if you can’t view that text.

Descriptive content in Golden Gate Bridge Whitepoint virtual tour scene image

This is the same scene image from the Golden Gate Bridge Whitepoint virtual tour. More descriptive content has been added graphically to the image.

If you believe scene images like the accompanying Golden Gate Bridge image are deserving of text content, it’s easy to accomplish. Simply add the text when editing the scene image before your upload.

In our testing, we’ve found that sizing the scape image to about 900 pixels wide x 500 pixels high first, then adding your text is the best approach. This way you can judge what looks best in text vs image size.

Whitepoint Virtual Tours as Presentations

Taking it a step further, this is how Whitepoint virtual tours can actually be used as presentations.

Whitepoint virtual tour as presentation tool

This is an actual scene image from a Whitepoint virtual tour used as a presentation. The scene image features text, and whitepoints offer opportunities for more information.

In the accompanying image, you see a scene image that utilizes only text – this is simply a graphic that was uploaded as a scene image. In this example, the whitepoints are intended as jumping off points for more detailed exploration of a particular phrase or idea.

. . . kind of like a smarter virtual tour of a concept.

Updated July 20, 2016.

Do you have a question about authoring your Whitepoint virtual tour? Maybe you need to get started as an author? Please, share your questions with us – we look forward to hearing from you.

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A Content Management System for Smarter Virtual Tours

We recently had a project come through that specified data storage requirements. The resulting discussion got us thinking again about Whitepoint as a content management system for smarter virtual tours.

Smarter Virtual Tours Can Mean Lots of Content

Statue as stop on virtual tour - content management system helps organize information.

For this stop on a virtual tour, you might have a number of related links for more information. This is where a content management system helps.

Constructing and managing a virtual tour kicks up a good bit of content of different types. What we’ve found from experience is that the gathering of all that related content can be the most burdensome aspect of virtual tour construction.

In a Whitepoint virtual tour, what is largely stored are images and other content associated with data points (whitepoints). These points are the aspect of the tour most likely to change, move around, and get updated.

As a result, Whitepoint acts as a content management system to help you keep those whitepoints in tact and available for future use wherever necessary. For example, you have the option to delete whitepoint information entirely or save it for the future. This comes in handy especially in situations such as museum tours – where data points are likely to shift in the space periodically.

Here’s One Way a Content Management System Helps

It isn’t so much that audio and video files need to be stored and managed, it’s that each data point has attributes that need to be managed. This is where the difference lies between a content management system and a system for file storage.

For example, each data point consists (hopefully) of an image, text content, and other information. For each of those data points, our content management system provides for multiple social media tie-ins as well as what we call a widget. A widget can be a link to an audio or video file on a Vimeo or YouTube account, for example. Keeping all of these associations organized and reusable is not only convenient, it’s a headache and time saver.

Whitepoint (As Content Management System) + Dropbox (As File Management System) = Virtual Tour Construction Bliss

Content management system for smarter virtual touring - an image of a city at night.

Lots of different images in your virtual tour – the city at evening or the same city at daytime, for example – are tough to keep track of.

Generating content is a headache for most organizations. With virtual tours especially, different types of content can come from lots of different places – different people, desktop computers, or mobile devices.

As a result, a shared folder on Dropbox works extremely well for collaborating on virtual tour projects (Whitepoint does support authoring by teams, by the way). We’ve also shared some ideas on file naming conventions to use in these scenarios.

The expectations for virtual tours are expanding, and it isn’t too much to expect more when you’re building one. A content management system for smarter virtual tour content is a good place to start.

What are your expectations in a content management system when building a virtual tour? Have you found a file sharing tool you like? Tell us!

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How To: Posting QR Codes and Stickers For Free Whitepoint Tour App

We’ve made reference in the past to QR codes and stickers – including in a recent article on using Whitepoint as a guided walking tour app – offering visitors a free download of the Whitepoint app.

These are great for posting at each stop of a walking tour, at the front door, or at an information desk.

The following graphics are suitable for printing and provide QR codes for both iOS and Android. If you wish to print stickers especially, we recommend the PDF files and uPrinting.com for best results.

Download Whitepoint in Google Play.

This nifty graphic with QR codes is available in iOS App Store and Google Play varieties for your smart tour needs.

Android

PNG File: Google Play Whitepoint App Download Graphic with QR Code (less than 1MB)

PDF File: Google Play Whitepoint App Download Graphic with QR Code (less than 1MB)

iOS

PNG File: iOS Whitepoint App Download Graphic with QR Code (less than 1MB)

PDF File: iOS Whitepoint App Download Graphic with QR Code (less than 1MB)

Questions? Tweet us @WhitepointMobi or comment below.

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5 Tips For More Meaningful Content When You Create a Virtual Tour

Pictures are great. Sometimes the 360 degree spin-around can work too. But many places, properties, and products require more than just pictures when you create a virtual tour.

We recently explored the topic of virtual tour marketing as a tool for business and the many subjects that virtual tours can be based on. Regardless of your subject when you create a virtual tour, here are some ideas to remember about the quality of your content.

And, whether or not you use Whitepoint to create a virtual tour, these tips will be of help.

First, A Few Words About Products and Places as Tour Subjects

Create a virtual tour of a car dashboard

This dashboard may be old, but it’s still confusing – when you create a virtual tour, images alone are no longer enough.

A picture of the back of a Blu-Ray player doesn’t explain much. How about the dashboard of a Ford Fusion?  An ice cream counter? The different restaurant options at a resort?

You may not have to create a virtual tour based on any of the above. But, each of these subjects illustrates the potential for rich, meaningful content when you create a virtual tour.

With easy access to information via mobile devices, consumers are demanding a level of detail that goes beyond what was offered in the slideshows of the past. If you are selling something – whether a place, product, or experience – and you want to create a virtual tour, you have to remember this fact.

5 Tips for More Meaningful Content When You Create a Virtual Tour

  1. What are the aspects of your place or product that customers ask about repeatedly? A simple picture may not suffice. Can you use data points to communicate more in-depth information? In the Whitepoint virtual tour framework, those data points are called whitepoints.
  2. What are the aspects of your subject – whether it’s a place or location – that cause the most guest services or customer service headaches? When you create a virtual tour, you may need to get feedback from staff or even customers to identify these aspects. You may need to either dedicate more images to that aspect of your virtual tour or try thinking in terms of data points (whitepoints).
  3. What are the features of your place or product that cause faces to light up? Odds are when you’ve described your product or destination, there was a specific part that got a distinct and positive reaction from your listener. Be sure to focus on that when you create a virtual tour.
  4. Does your subject photograph better at a particular time of day? Is an aspect of it more appealing at a specific time of day?
  5. What are the angles that best showcase your subject? Certain aspects of your destination or product may be more easily explained when displayed in a certain position or from a certain angle. Your team and customers may give you better insights on this.

Hopefully these tips help provide new ideas – or at least new perspectives – on how to improve the quality of content when you create a virtual tour. After all, it isn’t just about taking pretty pictures anymore.

Do you have any ideas to add? We’d like to hear from you.

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How to Create a Virtual Tour With Whitepoint (Part 2)

In Part 1 of How to Create a Virtual Tour With Whitepoint, we covered some of the basic first steps in gathering content for a smarter virtual tour using Whitepoint. In this installment, we’ll walk through the steps in using the Authoring Panel and making your tour available on both desktops and mobile devices.

First, A Bit About Authoring Accounts

A museum, like the Contemporary Jewish Museum in San Francisco shown here, could be a scape, a scene, or a whitepoint when you create a virtual tour.

Think about it: A museum, like the Contemporary Jewish Museum in San Francisco shown here, could be a scape, a scene, or a whitepoint when you create a virtual tour.

Our Basic Authoring provides more than enough features to meet the needs of most looking to create a virtual tour.

We offer a variety of account options for additional features and capabilities if you find that you need them. Regardless, our Basic Authoring account is a great place to start for most.

Starting a Scape In the Authoring Panel

Remember the scapes, scenes, and whitepoints we discussed in Part 1 of this series? You’re going to want to have at least that scape image handy.

When you log in to the Authoring Panel, you have a number of places you can go. But, for our purposes here, we’re going straight to “Start a New Scape.”

Among the first questions, you’ll be asked if your scape is to be public (available to everyone) or private (available only with a password). Most are public.

You can always change “public” vs “private” later. And, later, you’ll see that no scape goes live until you say so anyway.

Previewing Your Smart Tour Content

One helpful trick is to set your scape to private until you’re ready for the public to view it. This is helpful if you’re building your scape over a longer period of time and want to do so in privacy while maintaining the ability to preview it during construction.

Uploading Your Image Content

Next, you are prompted to upload your scape image. Once you do that, you will be moving on to uploading scene images.

You will be asked if your scene is a new or existing one. Most scenes are new if you’re building a new scape. Later as you manage your smart tour content, you will see how this question helps you save time by incorporating content you’ve already created.

Once a scene image is updated, you will be prompted to plot a whitepoint on that scene image. Most scenes have whitepoints, so you simply click where you want to plot your whitepoint.

However, if your scene does not include a whitepoint, that is OK – just click “cancel” on the left hand side of the screen, and return to the main authoring screen.

You will see your new scape listed under the “Personal Scapes” or “Team Scapes” menu item.

Don’t Forget Your Texts

Key content opportunities exist under scapes, scenes, and whitepoints. These texts can be added / edited under the “Details” tabs of scapes, scenes, and whitepoints.

To access the details tab for scapes: Click “Edit Scape Details” in the scape’s main tile view.

To access the details tab for scenes: Click the pencil icon in the desired scene’s tile in the scape’s main tile view.

Descriptive content is key when you create a virtual tour.

All of the descriptive information that appears for whitepoints is handled via the “Details” tab for that whitepoint.

To access the details tab for whitepoints: First, click the “View Whitepoints” button in the desired scene’s tile.

You’ll see a menu of available whitepoints for that scene on the right of your screen.

Discovery and Going Live

The “Details” and “Visibility” tabs for scapes (just click “Edit Scape Details” in the scape’s main scene tile view) include all of the information you need to make your scape available to and discoverable by the public.

Under the menu item “Discovery” via the “Details” tab, you can add key search phrases as well as categorize your scape.

Availability / discoverability is key when you create a virtual tour.

The availability of your scape as well as public versus private access of your scape is handled via the scape’s “Visibility” tab. Your intentions for visibility are critical when you create a virtual tour.

Under the “Visibility” tab, you can change the status of your scape – available (active) or not available (inactive) – as well as manage public access of your scape.

There you go. That’s how you create a virtual tour with Whitepoint that’s smarter and able to be delivered via tablets, iPads, phones, and desktop.

But you might not want to stop there. Anything in a scape can be edited and updated at any time in the future. When you return to your scape, you’ll see the scenes displayed in their individual scene tiles in the main scape view. They can be re-ordered if necessary, and each can be edited or deleted by simply clicking the pencil or trash can icons respectively.

The key area you may find yourself revisiting most is the whitepoint dialog accessed by clicking “View Whitepoints” at the bottom of each scene’s tile. You’ll see a list of associated whitepoints appear on the right of the screen.

Do you still have questions about any of the above? Have you run into any problems? Let us know – we want to hear about your projects and help when you create a virtual tour. Comment below or reach out at our contact page.

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How to Create a Virtual Tour With Whitepoint (Part 1)

How to create a virtual tour - It begins with a good overview image.

How to Create a Virtual Tour With Whitepoint, Step 1: Have a good overview image to introduce your scape. You’ll probably want to plot each of the scenes on your scape.

On this blog, we tend get into the nuts and bolts of virtual tours, mobile-friendly tours, and related topics. It’s time to take a step back and look at the bigger picture: How to create a virtual tour with Whitepoint.

We’ll assume for the purposes of this blog article that you’ve already selected your subject for your virtual tour.

The first steps in how to create a virtual tour are actually about gathering the necessary content.

1. Have A Good Introductory Image

This can be an overview image – such as an aerial style map or even a graphic that you’ve created. About 900 (wide) x 500 (high) pixels is best.

2. Select Your Scene Images

Whitepoint breaks virtual touring down into scenes – so if your scape is a park for example,  a scene might be the visitor center or a dock at the lake. Again, about 900 x 500 pixels works best.

You’ll have multiple scene images depending on the size of your scape. Go ahead and consider the order in which you want those scenes to appear in your scape.

You’ll be able to plot where these scenes appear on your scape image (number one above) if they are shown there.

3. What About Greater Detail? Whitepoints.

Whitepoints are what enable you to provide greater detail about your scape. You can highlight these as they appear in each of the scene images. So, for our park example above, if the visitor center is a scene, perhaps restrooms, the water fountains, and a concession stand are whitepoints in that visitor center image.

Gather pictures for each of your whitepoints – about 500 x 500 pixels works well. And, be ready to share a couple of sentences to describe each of your whitepoints. You also have an opportunity to provide a related link.

You might want to put a rough outline together of the above and organize your content before logging in to the Whitepoint Authoring Panel.

In Part 2 of How to Create a Virtual Tour With Whitepoint . . .

With good content gathered, we’re well on our way in this first part of How to Create a Virtual Tour With Whitepoint. Next, in part two, we’ll run through the steps involved in logging in to the Authoring Panel and putting that content to good use.

Updated July 28, 2016.

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5 Things to Remember as a Digital Content Hunter-Gatherer

Content is at the heart of every web marketing strategy out there now. More an more, web designers, social media managers, and marketers are playing the role of digital hunter-gatherers. You find images, blog articles, tweets, and photos. Then, you process it all into content that will (should) be of value to the audience.

When building an intelligent guide – or tour – for the web there are additional challenges. And, whether the content will be delivered by desktops, mobile devices, or a mix, there are common considerations.

Here are some helpful hints based on what we’ve seen in hunting and gathering content for building intelligent guides to places and things.

What Content is Your Audience Seeking?

The most important first step is to ask yourself what content your audience is seeking. Take a moment and step back. What you envision and what they are really seeking may be different. Is it image rich content? Is it more detailed text content? Are there geographical considerations or limitations?

Draft an Outline or Skeleton for Your Content.

Content draft for a mobile tour of a hotel.

The start of a rough outline for a Whitepoint scape of a hotel. Building a skeleton or draft for content can save a headache later. Otherwise, you might forget about showing off the banquet facilities, for example.

This isn’t a school assignment where you have to turn in a detailed outline. But, taking another moment – if only to scribble a draft on a napkin – can help a lot.

Many content management systems, like WordPress, enable you to get a draft started quickly.

If there are images or a flow in the content, map it out. For example, our Whitepoint framework for intelligent tours and guides enables you to build a draft while simply using image or text placeholders. Very shortly, you’re able to envision the structure of your creation. Taking a few moments more in planning may save lots of time later.

Don’t Worry, It Probably Shouldn’t Be Perfect Just Yet.

It is easy to obsess about getting that perfect photo. Unfortunately, your entire project may be held up as a result. In today’s world, it’s all about relevance and timeliness. Instead of getting that perfect image, use an acceptable photo and update it later. Write quality content now, but think of the project as ongoing.

In Fact, You May Never Be “Finished.”

Good content is hardly ever “finished” any more. And, the process of updating gives you an opportunity to call attention to your work again later. This is especially important in mobile tours and guides, because they remain relevant and up-to-date.

For digital content hunter-gatherers, this is good news. The concept of living content is explored in a recent article at Convince and Convert. Many a content vehicle – including Whitepoint – now enables you to create this “living content” rather than finishing up one project and moving on to dreaming up another. Take advantage of this.

Engage.

Your content can be much more effective when you find out what aspects your audience likes or dislikes. Not only does this process improve the quality of your content, it makes both your content and you more engaging.

Ask your audience for feedback, encourage conversation, and act accordingly.

Repeat cycle.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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How to Build Real Estate Tours For Less

The fact of the matter is that real estate tour technology is still woefully behind.

We’ve received reports at Whitepoint about real estate agents paying thousands of dollars per “virtual tour” per property. That’s fine maybe in the $20 million + range of real estate, but a better end result can be had – for a lot cheaper. More about that in a moment.

Real estate tour expectations have changed.

A real estate tour that is mobile friendly and provides greater detail than past tours is becoming the new standard. How else can a walking or riding tour of area homes accommodate today’s buyer and the extraordinary detail some properties require?

Increasingly, users – specifically, potential real estate buyers – are looking for photo-rich content, and they’re doing it via mobile devices like iPhones and iPads. Think about it: The days of opening the newspaper, circling all of the real estate listings, then using that as your guide to go house shopping are over. Buyers are more likely to have mobile devices present while looking for that new home. Or, maybe they don’t even know they’re house hunting when the perfect property magically appears.

How would you go about looking for a new home? You’re reading a blog, and you’re very likely to be reading this blog on a mobile device.

Real Estate Tour Expectations Have Changed

As a result, a real estate tour for mobile is more important than ever. And, by “real estate tour for mobile,” we’re not talking about just another virtual tour. Virtual tours can be problematic for a number of reasons – they may require a plugin for example, or they may be designed for desktops only. That poses problems for the user – your buyer.

The Whitepoint Real Estate Tour Alternative

Real estate agents and even FSBOs can offer a real estate tour of their property using the affordable Whitepoint subscription-based framework. Tours are also simultaneously offered as a desktop-friendly online tour using our ScapeViewer ™ technology.

Authoring a Whitepoint scape – our word for “tour” – requires nothing more than building a virtual tour. And, we provide plenty of resources on building mobile tours with Whitepoint. The first step is getting started with the Whitepoint mobile tour app and authoring technology.

So, you’re not in that $20 million and up crowd, either? Building a mobile friendly real estate tour with the affordable Whitepoint framework makes a lot more sense.

Happy #whitepointing.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Right This Way: Managing Tour Content for the Mobile Web

Tour content management is part of a broader content management strategy for web designers and marketers. If you’re in charge of managing images and accompanying text for web or mobile tours of a museum, gallery, real estate, or other similar project, it probably makes up the bulk of your routine duties. It might also make up for the bulk of your headaches.

Why? There are a number of reasons, not least of which are image specifications, alt texts, and of course the constant creation of quality content.

In managing Whitepoint tour content ourselves and helping others build tours for the mobile web, we’ve developed some thoughts on best practices and tools that can help along the way.

Tour Content = Lots of Images

First off, tour content – and we mean good tour content – means lots of images.

And, not everyone is a graphic designer or photographer. Because of that, we’ve made some recommendations on free or low cost photo and graphics editing tools in a past blog post.

But, Tour Content Also Equals Relevant Images

More and more, with relevance and freshness of content being a key search engine optimization factor, tour content is logically affected as well. How fresh are your images? It isn’t just about having lots of images. It’s also about having relevant images.

Whitepoints on college campus tour content.

Tour content from this college campus tour shows whitepoints plotted on a beautiful spring landscape.

Maybe you manage an online tour of a college campus. Do prospective students want to see the winter landscape of your academic quad year-round? Try always updating with your most season appropriate image.

If you’re in real estate, providing an autumnal image of the property probably isn’t a good idea if the property is still on the market the following summer.

Tour Content Can Also Include Those Filenames Too

Adopting a method for image file naming is a great idea for two reasons. First, it makes photos easier to organize. Secondly, they become even more search engine friendly once posted.

So what’s a good way to do it? Some is personal preference, but try to stick with a method that will serve both organizational and SEO purposes. For a fictional university campus we’ll call UWP, let’s say you’ve got images for the student cafe, Briggs building, and tennis courts. Try this method:

Cafe-UWP-Campus-Tour.jpg

Briggs-Building-UWP-Campus-Tour.jpg

Tennis-UWP-Campus-Tour.jpg

Yes, the dashes between words make a difference for your SEO purposes.

If you go with the above method, just place them in a folder called “UWP Campus Tour” when you manage multiple projects. You may even use that same folder with dashes if you’re uploading the whole thing.

As far as the organization goes, you can thank us later.

And Of Course, Text Content Management

If you manage tour content of any kind, you probably find that you routinely use the same snippets of text over and over again. On Mac, one thing we’ve found that helps is a nifty little tool called Flycut. This tool helps you manage your clipboard, archiving a history that you can easily call from and drop.

For Windows, gHacks has interesting recommendations on a tool called Clipjump.

Don’t Forget Mobile

It should go without saying, but many traditional organizations still don’t understand the impact of mobile. Lots of industries have more mobile users than desktop users, and some vice versa. But, no industry is spared from the impact of mobile.

Whatever you do, make sure first of all that you’re able to keep your image file size down. It’s best if you can offer a mobile-friendly version of the tour. If so, this will impact your image file choices. You may even keep separate versions for both desktop and mobile.

Be sure to test your tour content on multiple mobile devices – iPhones, Android phones, tablets, iPads . . . on and on. Formatting for so many different devices is tricky and time consuming. Luckily, a tour content management framework like Whitepoint may have already done this for you. Images can be optimized automatically as well, with little or no perceived loss in image quality.

And, needless to say, if you are managing tour content, you can use every bit of help and every single time saver.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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