3 Things to Know About How SEO is Changing

Search engine optimization – or, SEO – is changing dramatically and in a number of ways. Some are always asking if SEO is dead. Others have long said declaratively that indeed, SEO is dead.

SEO and the search results haystack.

Help readers find that needle in the search engine results haystack.

In reality, SEO does still exist as a way of making web sites accessible and more friendly to readers and search engines. There are certainly things you can do to help your idea or business be more visible via search engines. It just isn’t as expensive as it used to be.

And, that’s a good thing.

1. Search Engine Algorithms Are Smarter. Much Smarter.

In the past, SEO was about tricking search engines by including lots of keywords used in ways that were only search engine friendly and not reader friendly. That resulted in less than engaging content. But, people got found, and it worked for a time.

Now we know that Google’s search engine algorithms utilize artificial intelligence in ways that help search engine results closely mimic how a human brain would search and process the information. That means your content can again be geared toward the reader. As it should be. So, from now on, one of the best SEO practices you can use is to first determine what is important to your audience.

2. Multimedia and Images Are Increasingly Important.

Why? If for no other reason, they are more engaging. Some time ago, Facebook saw engagement increase by 65% once they made their Timeline feature more image-oriented. That’s a pretty telling phenomenon.

The results of more engaging content means more quality traffic and greater potential for sharing and links. And, that will help boost your search engine ranking.

But, the key to images being search engine friendly is to include alt texts – what does the image depict? How does it help tell your story? And, don’t forget those filenames. There are things you can do to help with file organization just as much as SEO.

3.  Fresh, Indexable Content.

In addition to the applicability of content to a specific topic, search engines are now looking for a broader scope of relevance – and content that is fresh is considered more relevant than older, stale content. So, keep those web sites and virtual tours up-to-date.

And, if that content is fresh, then you need to be letting search engines know that its been updated. Sitemaps are the key to seeing that content gets indexed and that search results keep up with your fresh content.

How All of This SEO Stuff Applies to Whitepoint Smart Tours

Because Whitepoint smart tours are available to include in web sites and specifically in WordPress sites, we’ve worked to make sure that Whitepoint helps make scape content search engine friendly.

For example, all scapes are indexable by search engines with a sitemap generated on our servers. By its very nature, Whitepoint helps content creators mix text with engaging, interactive images – while keeping it all up-to-date as easily as possible.

And, in the end, creating content that is engaging and delivers what your audience wants is the best SEO strategy.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Tips on Building Mobile Travel Websites (Part 2)

In Part 1 of Tips on Building Mobile Travel Websites, we explored some things to keep in mind when building travel oriented websites that are available to mobile users.

One of the most important parts of mobile travel websites is the visual content. And, that’s where a virtual tour – or better yet, a smart tour – plays a role.

Tours in Mobile Travel Websites

Whether you are marketing a hotel, resort, golf course, or summer camp, you know the importance of sharing the best your property has to offer. Luckily for the tourism and hospitality industries, there is no shortage of compelling visuals to attract visitors.

For years, the virtual tour was a way of providing a walkthrough of a place – as with real estate or hotel properties. The problem with virtual tours is that they now have to compete with a lot of other visual content, and in comparison, they often lack compelling detail to make them stand out. That’s a nice swimming pool, but is it mineral or chlorine? How deep is the deep end? What about the shallow end? Is there a swim up bar? An image doesn’t effectively answer all those questions.

Now, add the complication of mobile devices, and the platforms for virtual tours of the past have an even tougher time competing. If you are looking to build a tour, find out if the platform requires Flash. (Yes, they’re still out there.) If so, you’ll likely want to reconsider. Support and the required workarounds continue to make Flash problematic for many users.

Different Formats for Smart Tours

A tour image to introduce a smart tour

A good introductory graphic can include both a logo and a loosely drawn map. The map doesn’t have to be provided by a cartographer – often, a simple representation can have a bigger impact for mobile travel websites.

So how do you arrange a tour of your destination? First, ask yourself how you want to present the destination. Will your tour attract new customers? Or, will it serve existing visitors? The answers to those questions may guide your format decisions.

We’ve found that there are three distinct ways that provide the best user experience and simplify content collection.

For our purposes here, we’re going speak in terms of building your tour using the Whitepoint platform and its scape/scene/whitepoint logic. However, the basic principles remain the same regardless of how you structure your tour.

The northeast portion of our sample city tour for mobile travel websites

Breaking your map image up into geographical areas can create a more compelling experience and enable you to add more detail. For example, breaking the previous introductory tour image up into the city’s quadrants can provide for focus on a particular area or district of the travel destination.

Break Your Scape (Tour) Into Different Portions of a Map – This approach is good when you have greater detail to share.

  • Scape Image (Introductory Image): The map. Scene points can mark the different areas of your map. This enables you to break it down into the Northwest, Northeast, Southeast, and Southwest quadrants for example.
  • Scenes: Each scene is a different area of your location’s map.
  • Whitepoints: The different places within each area of the larger map . . . for example: a lodge, a dock, or a restaurant.

Use Your Map as a Single Scene – This approach is good when you have less detail to share.

  • Scape Image: A nice logo or introductory graphic.
  • Scene: The map image of your destination.
  • Whitepoints: The places that are plotted on your map. If you don’t have many locations, this is fine. But, if you have lots of points of interest to plot, it won’t make for a pleasant experience on mobile. This is the main reason for breaking the map down into areas as described in the first option above.

Point of View Walking Tour – Take some pictures of your destination location on a nice day and provide a point of view perspective walking tour of the property.

  • Scape Image: A map graphic – perhaps with a logo or introductory graphic included.
  • Scenes: Start at the welcome center or visitor arrival area. Each scene is a representation of what your visitors will see.
  • Whitepoints: The places and points of interest your visitors see along the way. Consider the details regarding the swimming pool mentioned above, for example.

However you decide to arrange your tour, don’t forget the importance of meaningful content on mobile travel websites. Travel destinations are perfect for providing compelling visuals and useful information – leverage this advantage.

Do you have questions about arranging a smart tour or gathering your content for mobile travel websites? We’d love to hear from you. Comment below or reach out on Twitter – @WhitepointMobi.

Updated August 25, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Tips on Building Mobile Travel Websites (Part 1)

Mobile travel websites – that is, travel oriented websites that are available to mobile users – have become critical for any destination looking to attract visitors. Hotels, resorts, summer camps, arts districts, and even entire cities are now realizing that they need these sites as part of a larger strategy to compete for attention . . . and of course, tourism dollars.

Think About It: Mobile and Travel = Peanut Butter and Jelly

Travel and mobile devices on the beach

Mobile travel websites help visitors determine not only where to visit, but where to go once there. Are you taking another selfie over there?

Mobile and travel go together like peanut butter and jelly. Visitors to your website – and destination – are more likely than ever to use a device. Statistics on mobile usage and adoption are (not surprisingly) through the roof. But, for the travel and hospitality industries, aggressive adoption is even more of a no-brainer.

After all, just like their devices, the travel audience is mobile: They are on the go.

What’s surprising is that so many in the hospitality and travel industries still have websites that aren’t even mobile-friendly. Worse, Google even dings you for that now – one reason they offer a free mobile-friendly test for web sites.

There is really no reason to ignore the mobile-friendly requirement. There are many tools to help ensure that website content is handled automatically according to device and screen size. This practice is called responsive design.

If you’re using WordPress, a third party theme such as those provided by StudioPress can do the responsive design work for you. And, they do it extremely well.

The Different Forms of Mobile Travel Websites

There are many forms that mobile travel websites can take. Depending on the intention of your site, consider providing different flavors and amounts of content types. Reviews, ratings, blogs, deal finders . . . the big thing is keeping content engaging. Over time, you may find that your audience is looking for certain content over other kinds. If so, adjust accordingly. Keep it flexible, and take time to understand your audience.

The Importance of Visual Content for Mobile Travel Websites

Whatever the content, one thing is for sure: A mobile travel website must include lots of photos. User expectations are also shifting in such a way as to expect new and different images regularly. It’s understandable. In the age of Facebook and Instragram, it isn’t too much to expect regularly updated content.

And, let that serve as a reminder – be sure the website ties in social media. But, don’t rely solely on social media. There are still a lot of things that websites do better than a Facebook page or Twitter account can do.

And that brings us to what is often still thought of as a virtual tour or walkthrough . . . a smart tour. This format can help attract new visitors or help others better understand what you like or don’t like about a particular destination.

Our next portion of this series – Part 2 of Tips on Building Mobile Travel Websites – will be dedicated to incorporating smart tours using the Whitepoint framework into a mobile travel website.

Do you like (or dislike) the ideas above? Other ideas? Questions? Drop us a comment below or reach out on Twitter @WhitepointMobi

Updated August 25, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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A Self Guided Tour App How-To (Part 2)

Ideas for content to be included in a self guided tour app aren’t usually too hard to find. As mentioned in part one of our how-to on building a self guided tour app, public spaces, parks, museums, walking tours, and non-profits usually have an idea of where to start. A few questions need to be asked to help shape the content being collected.

There is often a bigger question for management, because it obviously affects budget: Are we providing the mobile devices that visitors use to access our self guided tour app?

There are several options . . .

Bring Your Own Device (BYOD)

You can provide your self guided tour app in the Google Play Store and App Store so that anyone can download and use the app.

Download Whitepoint for iPhones and iPads

This sticker shows the QR code for visitors to download the app and access your tour.

This is exactly what Whitepoint’s tour framework does for you. As an author, you offer your self guided tour as a scape within the Whitepoint framework, and users download the Whitepoint app. Your scape – the self guided tour – is available via the free Whitepoint app.

Your visitor brings his or her Android tablet, Android phone, iPad, or iPhone, and they access the app. With Whitepoint, you can even password protect your self guided tour app if desired.

To encourage the use of your guided tour, post stickers such as the one shown here. Whitepoint can even provide the stickers or the design file for you to print.

Provide the Mobile Device

Don’t rule out providing the hardware based on cost alone. There are advantages and disadvantages to both approaches for accessing your self guided tour app. The BYOD route is cheaper upfront. The upfront cost is higher when providing the mobile device yourself.

Because of the lower upfront cost than you would incur with an iPad, we recommend an Android tablet if you wish to provide the device to your visitors.

And, don’t forget that by providing the tablet, a museum or non-profit will have a more compelling reason to ask for a voluntary donation or even charge a small amount to use the tablet.

Save the Scape To The Tablet

One important advantage to providing the tablet is that you can save the Whitepoint scape to the device.

By doing this, your self guided tour app will not bog down your facility’s wifi connection. In fact, you won’t even need general wifi access if none of the widgets in your scape access the web.

Why Not Try a Custom Branded Tablet for Your Self Guided Tour App?

As discussed above, you can count on visitors to BYOD (bring their own device) or provide the hardware in-house.

If you do not want to do the legwork on providing the hardware, Whitepoint can help you source and setup private branded tablets. Reach out to us by email at sales -at- whitepoint.mobi.

We’d love to hear about your self guided tour app project. Please drop a reply to this blog article, email us, or tweet @WhitepointMobi.

Updated July 18, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Our Virtual Campus Tour Software Is Now An Even Better Deal

We now have an additional benefit that is exclusive to schools: We are offering a free uplift for all academic institutions from our Pro Plan to our Premier Plan.

This makes a virtual campus tour solution even more affordable for any school – from universities to charter schools to daycare facilities.

Here’s How our Academic Offer Works

If you’re a school or part of a school and want to use Whitepoint to provide a virtual campus tour, you’re in the right place. Maybe you want to use Whitepoint as an educational technology tool. No problem. Simply view our Pro Authoring option. Order, and we’ll confirm that you’re an academic institution based on your email address.

Here’s What Our Academic Offering Means for Your School

Whitepoint virtual campus tour demonstration

Whether a small private school or a globally recognized campus, Whitepoint is now an affordable virtual campus tour software for all.

This offer provides plenty of benefits that are perfect for schools:

  • More smart tours that can be built by students, departments, and staff.
  • Custom branding capabilities.
  • Greatly reduced cost.
  • Low, affordable monthly subscription.

Technically, this is a limited time offer, so we can’t guarantee that it will be around forever. If you have been looking for a virtual campus tour solution, this is a great chance for your school.

A Virtual Campus Tour and Educational Technology In One Package

Now, your school can provide a virtual campus tour for your web site and mobile devices without taking on app development or reconstructing your web site. Building a virtual campus tour can also offer students experience in content management and curation as an educational technology tool. Or, you may wish to use Whitepoint as an educational tool in the classroom.

With the benefits of our Premier Plan, you can construct up to 10 scapes – for example, you may wish to break your virtual campus tour into separate smart tours. For most schools, 10 scapes is plenty. For larger schools, separate departments and even classrooms can have their own authoring subscriptions.

Several Virtual Campus Tour Plans Available

Compare the Basic, Pro, and Premier offerings today. Order the Pro plan, and we’ll do the rest.

Reach out or comment below and tell us about your virtual campus tour needs. We can’t wait to hear from you!

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A Self Guided Tour App How-To (Part 1)

A self guided tour app is a great way to get people to engage with a place. Unfortunately for most organizations, the cost of developing a self guided tour app has relegated it to the bottom of the wish list. The Whitepoint framework makes having that tour app possible – at a true fraction of the cost.

Public parks, museums, galleries, walking tours – the possibilities for implementing a self guided tour app are endless. And, the benefits are many. People engage with the subject more meaningfully. And, having an app relieves some of the guided tour burden from already stretched staff. This is particularly important for any non-profit organization.

How Will Your Self Guided Tour App Be Used?

The first question to ask is: Who is your audience? If you are a museum or gallery, your audience is likely the visitors to your space, looking to learn more about what is on exhibit or display.

Whitepoint Tour of Hart Plaza - Detroit

You can see the whitepoints in this screenshot of a Whitepoint tour of Hart Plaza in Detroit. Whitepoints provide greater detail about points of interest.

If you’re providing a walking tour of a city or a park, you likely want to provide some level of basic navigation as well as more meaningful detail about the sights along the way. Who is the artist who sculpted the statue in the center of the park? Who does it depict? What stories can we capture and share that would otherwise go untold?

In some cases, such as our park example, a map image may be a good first image to use in your self guided tour app. In the Whitepoint framework, this image would be called your scape image – it serves as an overview of your tour subject, called a scape.

In the case of a museum or gallery tour app, you may want to introduce your scape with an image illustrating the exhibition itself or depicting the outside of your facility. The Whitepoint tour app framework is easy and flexible enough to leave the map view vs perspective view decision up to you.

The scenes and whitepoints in your scape are where you’ll share the meaty content of your self guided tour app.

Getting Started With the Whitepoint Tour App Framework

There are plenty of resources on the Whitepoint web site that dig into the nitty-gritty details of building your self guided tour app. Really, it isn’t that difficult. In fact, it is about as difficult as managing a Facebook page or WordPress blog.

There are two great places to get started with Whitepoint:

After spending some time with Whitepoint’s structure, you’ll realize how it acts as a tour content management system for you. And, you don’t pay to have one custom self guided tour app built (along with the ongoing cost of updating it).

Instead, you yourself can keep track and easily manage the information that makes your tour expertise unique.

If cost is the major issue, the basic Whitepoint framework is extremely affordable. And, you can start an authoring account today.

You’ve Got Tour Content, Now What?

You’ve got to deliver all that great tour content to your visitors. To put it simply, with Whitepoint, you can provide the content to both mobile devices and to desktop users – all for free. The next question becomes . . . what devices are they using? Are those mobile devices theirs or do I have to pay for them?

Actually, you can do it either way. We’ll get into that in our next installment . . . Part Two of “A Self Guided Tour App How-To.”

Updated July 18, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Introducing Our Virtual Tour Partner Program

In retail, medical, real estate, and countless other industries, clients increasingly need the ability to share meaningful and compelling visual information – a smarter virtual tour of products or places.

Virtual Tour Meet Smart Tour

Virtual Tour Partner Program for Web Design Firms and Freelance Web Designers

Web design firms and freelancers who want to offer smarter virtual tours and a mobile app presence to clients should sign up for our Virtual Tour Partner Program.

Whitepoint offers its smarter virtual tour (or, smart tour) framework that enables delivery of that information via web sites, of course. But, one unique advantage with Whitepoint is the mobile app presence that clients get immediately  – content is updated in one place and simultaneously reflected across web site and mobile app.

Web designers and web design firms know their customers and the opportunities there are for providing more compelling information about places and products.

Hence, The Virtual Tour Partner Program

Whitepoint is now offering its Virtual Tour Partner Program to web designers – freelance or firm – providing an immediate new revenue opportunity.

Just for signing up, web designers and firms can get the Premium Package for the cost of our Pro Package – just $29.99 a month.

Almost half the cost.

And as if that’s not enough . . .

  • There is no limit to the number of packages you can buy and sell.
  • There are no restrictions on what you charge your customer or clients.
  • There is no limit to the potential related services you can offer in providing Whitepoint smart tours to your customers.
  • You’ll get priority support and attention from our team whenever necessary.

Find out more of the details and how to sign up at Whitepoint’s Partner Program page.

Potential Customers and Uses

We’ve found some of the greatest potential in real estate (especially luxury home virtual tour uses), medical offices, retail stores, museums, galleries, and cultural districts, for example.

But, as we’ve said earlier – designers, you know your customers best. And, we’re sure you’ll find new applications for the Whitepoint smart tour framework. We’re continually amazed by some of the ideas we see. In fact, we love sharing them here in our virtual tour technology blog.

Interested? Contact us.

Happy #whitepointing!

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How Can I Generate Business Using Whitepoint?

Every business is different, and the Whitepoint framework provides a great deal of flexibility in developing and delivering smarter virtual tour content for mobile. Whether it’s a store, product, or training, smarter virtual touring that’s mobile-friendly can probably help.

Generate Business for a Store or Space

Light bulb - find that one idea to generate business.

Looking for that right idea to generate business? Today, smarter virtual touring offers a number of possibilities.

This is the most obvious application, and you can think of Whitepoint as providing the next generation of virtual touring. It’s easy to see how you can generate business with a better view of your store or commercial space. Event rental spaces are a perfect example.

Basically, here’s how it works: You upload pictures of your space and share more in-depth information about what’s in those images. Maybe you wish to highlight a particular feature of your event rental space for example. Click to make the scape active (a scape is what we call any tour or collection of content) and customers or clients can access it using the Whitepoint app or via ScapeViewer for desktop browsers.

Share Smarter Information About a Product

With Whitepoint, you can share meaningful content about a product to help sell it. You control the content and highlight the strengths of the product. Think about that special leather package in a car, for example. You may even want to provide different types of presentations for different customer audiences.

And, just like a virtual tour of a space, click to make the scape live, and customers or clients can access that tour using the Whitepoint app or ScapeViewer for users on desktops.

Training, Support, or Corporate Transparency

Whitepoint enables you to easily share visual information – whether photos or graphics – along with descriptive texts and links. Therefore, Whitepoint is a great vehicle – and alternative to death by Powerpoint – for providing a richer experience that can be more easily accessed across teams and geographies. This is perfect for training on equipment, support of equipment and products, or tours of spaces to which the public doesn’t otherwise have access.

Upload and edit the content, click to make the scape live, and employees, customers, or stakeholders can access that tour using Whitepoint technology from desktop browsers or mobile apps. We also offer private and public access capabilities.

Delivering Your Tour Content

So, what about delivery of your tour content? Once live, the scape is available several ways – and you can use any one or combination of vehicles to provide your content:

  1. On mobile devices: Interested parties can find your content on their phones or tablets using the free Whitepoint app.
  2. From desktops: Using our ScapeViewer technology, you can link to the tour from your web site. We’ll provide you a neat piece of code and the graphic. Got questions? Reach out to us and ask.
  3. From a kiosk or tablet you provide: Onsite, you can provide tablets and/or a kiosk on which the Whitepoint app is running with your scape. You can pretty much spend what you want on any tablets or kiosks. Right now, we suggest Android, because the hardware choices are more plentiful and less expensive. And, here’s an idea: You can even custom brand your own tablets now.

And, don’t forget: When you create and edit content, you do that in one place – from our Authoring Panel online. The content is updated simultaneously across the three delivery vehicles listed above.

That’s right: You edit once and update across the board. Think about that ease of maintenance if someone suggests that your business must have a personally branded native app.

So, go ahead. Get started now with Whitepoint, and happy #whitepointing.

Updated April 28, 2016.

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Building a Free Custom Tour App with Whitepoint

Everybody wants their own custom app. What few realize is that beyond the substantial upfront expense, you now have ongoing expenses, tour app updates, and you’ve got to drive traffic to that app as well – just like a web site.

And for most, driving traffic to a web site is a tough enough challenge.

So Many Custom Apps, So Little Time

Before we get into how Whitepoint offers free custom tour app capability to almost anyone, let’s clear the air on one topic: There are already a lot of apps out there.

Custom tour app for a village view

You bring a unique perspective and viewpoint to your subject – whether it’s a town, a school, an exhibition, or a piece of real estate. A custom tour helps you communicate that perspective.

Launching another tour app means taking on more marketing duties to push that app. Jeremy Olson details the uphill challenges in a great Smashing Magazine article on app marketing.

Save yourself some of that trouble. Whitepoint has designed its tour app building platform so that you can focus more on the content generation for the tour, than developing, packaging, and getting people to download yet another app.

Leverage an Already Existing Free App

As a result, when you build a tour using Whitepoint, you’re not generating another new app – your tour (called a scape) is immediately available via iOS and Android from the free Whitepoint app.

Yes, people will have to download the Whitepoint app to access your tour, but you’re already starting out with several advantages including an existing user base on a tested tour app technology.

This also means that people won’t technically be downloading your standalone custom app – instead, they’ll be viewing your own custom Whitepoint scape. If you have a physical location, we even have nifty stickers that you can use claiming your location as a Whitepoint site and providing the QR code for download. And, that’s one more thing you won’t have to do.

But Wait, There’s More (To this App)

Your scape is also simultaneously available to desktop Web surfers with our ScapeViewer ™ technology. That means that with a simple snippet of code on your web site, you can link the same tour that your app users are taking. No app download necessary.

This also means that you’re immediately synching content delivered via iOS, Android, and desktop browsers at one time and in one place: at the Whitepoint Authoring Panel. And, yes, that’s right – you’re not updating content for three different platforms separately.

So, How Do You Get Tour App Capability for Free?

For most, Basic Authoring is more than enough capability. If additional capabilities are needed – including custom branding opportunities – there are options with expanded features for that. Get started with Whitepoint right now.

For your visitors or tour users, the Whitepoint app download is free.

And, how do you start building your scape? Take a look at our YouTube video on beginning authoring. In short, it involves little more than building a Facebook profile, adding pictures, and tagging them.

A Real World Example: The Arts Community

There are a number applications for Whitepoint across countless industries. For example, let’s look at the arts:

Odds are that you’ve thought of a similar application given the above examples: How about real estate tours? Office tours? Medical office tours?

And, once you have your scape built, you have a lot of flexibility in terms of driving your business. We’ve studied a few innovative ideas for content delivery using Whitepoint, including Google TV and tour kiosks. You can also save your scape to dedicated tablets which visitors use to access the tour app onsite.

This is all fun stuff – and it’s a lot cheaper and less time consuming than taking off with your own custom app development project. Got ideas or comments? Just send them to us below or by Twitter, Facebook, or Google +. We’d love to hear from you.

Meanwhile, happy #whitepointing.

Updated March 28, 2016.

Matthew White

Matthew White blogs on all things related to virtual tours, mobile touring, and tour apps as well as how they relate to web design, SEO, and content marketing. There is also of course helpful information on using Whitepoint - the framework for smarter virtual touring and mobile-friendly tours.

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Adding Video and Audio To Your Virtual Tour

Need a walking or virtual tour that includes audio or video? We’re routinely asked how this can be done with the Whitepoint platform for smarter virtual tours. Here’s how.

First, A Bit About Whitepoint Tour Structure for Smarter Tours

Your tour – whether it’s a walking tour or a virtual tour – is referred to as a scape. Scapes have scenes, and within those scenes are points of interest, or whitepoints. You can learn more about tour structure and getting started building a Whitepoint tour in our YouTube tutorials.

Whitepoints provide the opportunity for text and an image. They also provide linking capability with widgets.

Widgets Are How You Link To Audio or Video

Headphones for audio and video tour

You can easily add audio or video to your Whitepoint tour using widgets.

Widgets can be used for links to YouTube and Vimeo files, for example. If you have a separate video or audio file hosted somewhere, that works too. In short, all you need is an audio or video file with a web address. If you have that, the file can be linked from a whitepoint of your choice.

In the Authoring Panel, you’ll simply add that link in the widget link field for the associated whitepoint.

This capability is included at no additional charge in all Whitepoint authoring subscription plans.

Some Things To Keep In Mind About Audio and Video In Tours

There are a few things to remember when you add audio or video to your smarter virtual or walking tour:

  • Your users or visitors will need Internet connectivity to access the audio and video linked using widgets in your tour, even if the scape is saved to the device.
  • Depending on your user’s mobile OS, the content will open separately in the default app for that content type. YouTube or Vimeo content for example will open in the YouTube or Vimeo apps, if installed on that device.

Need Embedded Audio or Video In Your Tour?

Again, the capability discussed above is included at no additional charge in all Whitepoint authoring subscription plans.

Embedded audio or video in your scape however can be accomplished with our custom authoring and app plans. If you’re interested, reach out and let us know.

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